Fortune 500 brands focus more everyday on detecting rapid changes in consumer preferences and identifying unmet consumer needs. Consumer demand for specific product attributes can accelerate trends from 0 to 60 miles per hour with just one viral campaign. This year, more than 90% of product launches failed. To keep up with the latest trends, brands are using software tools to predict consumer trends accurately. Simporter is an AI-based software that automates product research for brands that… Continue