You couldn't contain your excitement and eagerly reserved exhibit space at the upcoming regional trade show. I know what you were thinking..."The traffic at this show will be fantastic and I'll get more leads than I ever imagined."

™

And when the show was over, you got nothing for all your hard work.

So what happened? Why didn't your $600 booth space, $400 for collateral materials, and two days on the show floor produce any meaningful results?

You got nothing…