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Rcreddy vallapu's Blog (580)

Google now does soft 404 detection by device type

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks at each page by device type and potentially can assign the soft 404 classifications differently across the same URL on mobile versus desktop.

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Added by rcreddy vallapu on July 13, 2021 at 1:32pm — No Comments

Search Engine Land mentorship program partnerships announced

When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community, we thought we’d be lucky to forge five partnerships between mentors and mentees. However, as usual, the search community blew us out of the water.

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Added by rcreddy vallapu on July 13, 2021 at 1:29pm — No Comments

Simple Steps to Set Up Video Extensions in Microsoft Ads

Earlier this Spring, Microsoft Ads announced that video extensions were moving into beta. Now, they’re available to advertisers globally on desktop. The mobile format is available only in the US and will be rolling out to additional locations over time. A timeline for broader mobile rollout has not yet been announced.

https://krishrock2019.gitbook.io/fe-telecom/what-is-micro-segmentation…

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Added by rcreddy vallapu on July 12, 2021 at 3:15pm — No Comments

Google Affirms the Value of Outreach Link Building

The person asking the question had just had his question about link exchanges answered. So now he was commenting about the nature of a natural link, what it is.

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Added by rcreddy vallapu on July 12, 2021 at 3:12pm — No Comments

Advertisers will lose the ability to create new BMM keywords in late July

As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February.

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Added by rcreddy vallapu on July 9, 2021 at 8:47am — No Comments

Is it time to completely rethink your keyword management process?

You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty only multiplies the more clients you have in your agency portfolio.

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Added by rcreddy vallapu on July 9, 2021 at 8:44am — No Comments

Microsoft Advertising launches Multimedia Ads beta starting today

Multimedia Ads are image-rich visual ads that will be featured on the right rail or in the mainline at the top of the search results pages. “To help your Multimedia Ad stand out even more and provide exclusivity, there will only be one Multimedia Ad on a page, for only one advertiser at a time,” Microsoft Advertising said in its announcement on Wednesday. The beta program is now rolling out globally.…

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Added by rcreddy vallapu on July 8, 2021 at 9:05am — No Comments

Financial services advertisers in the UK must meet Google verification

Beginning in August 2021, financial services marketers in the UK will need to be verified by Google in order to show advertisements to people seeking financial services online. The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do not promote financial services, but that have a compelling reason to target users who appear to be seeking financial services.”…

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Added by rcreddy vallapu on July 8, 2021 at 9:02am — No Comments

Google Cautions Against Using Too Many Internal Links

Internal links are important for SEO as they send signals to Google about which pages are most important to a particular website. They don’t send the same ranking signals as external links, but they still matter.

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Added by rcreddy vallapu on July 7, 2021 at 1:56pm — No Comments

Ways to Use Video Editing Software to Grow Your Brand Online

The pandemic spurred on a record year in content consumption, with the demand for video skyrocketing. The average number of hours people spent consuming video content surged by 120%. People craved interaction during the shutdowns, and they still do.

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Added by rcreddy vallapu on July 7, 2021 at 1:51pm — No Comments

The top 5 customer journeys to keep them connected and coming back

Digital channels like mobile devices bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities — aside from email — to captivate customers with personalized messaging right in the palm of their hands.

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Added by rcreddy vallapu on July 7, 2021 at 1:56am — No Comments

Google on how it ranks search results and prevents obvious spam

Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Duy Nguyen spoke about how the search company tackles search result spam and how Google ranks search results.

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Added by rcreddy vallapu on July 7, 2021 at 1:53am — No Comments

Google July 2021 core update rolling out now

The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added.

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Added by rcreddy vallapu on July 2, 2021 at 8:45am — No Comments

Common Data Storytelling Issues & How to Fix Them

While this article focuses on optimizing communications relating to reporting SEO and PPC results and initiatives to clients, the principles apply to all forms of communication.

Here are 10 blunders to avoid when communicating performance, insights, and strategy in a business environment. You’ll also find suggestions that will level up your reporting to clients and internal stakeholders.…

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Added by rcreddy vallapu on July 1, 2021 at 8:08am — No Comments

Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.

This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response.

There’s no timeframe for how long it will take to get results with SEO.…

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Added by rcreddy vallapu on July 1, 2021 at 8:06am — No Comments

Google’s help guide on redirects and Google Search updated

What is new. The old page had general advice on the importance of using server-side 301 redirects when communicating to Google Search that a page has moved. It also linked to some guides on how to set up those redirects on Apache and NGINX servers. That was the bulk of it; for comparison, here’s a screenshot of the old page.

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Added by rcreddy vallapu on June 30, 2021 at 11:20am — No Comments

It can take hours to weeks for new content to be indexed, says Google

John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer.

https://fnetchat.com/read-blog/15773

https://fnetchat.com/read-blog/16131…

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Added by rcreddy vallapu on June 30, 2021 at 11:16am — 1 Comment

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