Businesses have not been slow to take advantage of the opportunities offered by the new trends in social media. Websites such as Facebook and LinkedIn have become a resource for companies trying to test out a new product or promote their brand. However, social media is a field which most business managers and owners have simply not been trained in and this means that they often struggle to completely understand the marketing methods that work best in these fields. Often, they do no effective…

You know that it is important to measure your results with social media marketing in order to get the most out of your efforts. Luckily, Facebook has made it even easier to do just that! Some new metrics, called Facebook Insights, have recently been introduced on the social network in order to give you a better understanding of what your fans want from your page. Having that knowledge will make it possible to increase the number and quality of interactions and boost your fan…

What is real-time marketing?

Real-time marketing is about developing an innovative marketing strategy which focuses on up-to-date events. Marketers connect consumers with the product and services by using current trends and consumer's feedback. Real-time marketing is growing up with the increase in the use of social media. Social media allows marketers to access the real-time insights of the consumers and makes it easy for them to reach to their target audience. People love to watch,…