Many people who own their own business are already familiar with some of the basic marketing insights. These insights have been designed to help small businesses develop their marketing strategy according to what they know about their customers. Developing insights in marketing can allow an online business to reach out further towards potential customers and also target their advertising more precisely at their audience. Understanding the importance of marketing in this situation will provide… Continue

Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Consumers love the M&M chocolate candies, buying at IKEA, driving a… Continue

The business world is constantly changing and anyone interested in getting the most out of their company needs to be able to adapt quickly. Many business owners find it difficult to keep up with new technology and what they miss most is the ability to change direction in order to get the most sales from their audience. Marketing strategies need to be regularly updated in order to ensure that their impact does not diminish. In this atmosphere of pressure, reliable global marketing research is… Continue

The first thing I want to say is that if you are offended in any way by the term 'experienced article marketer', just stop reading this right now. There is nothing in here for you.

Think about this. If you are having a heart attack, would you prefer that the medic that shows up on the ambulance after your wife calls 911 - would you prefer that person have 1 years experience, having helped 5 people recover from heart attacks because he is usually dispatched to lesser incidents, due to his… Continue

Far too many aspiring Internet marketers get hung up listening to what so-called experts tell them. While there can be a certain benefit to listening to a more experienced marketers have to say, you ultimately want to trust what your customers tell you. In other words, if a particular marketing approach is angering people who are buying things from you, you need to really stop and pay attention to what they are saying. The reason why this is so important is because your customers are ultimately… Continue