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We’ve all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren’t even funny.

Humor has its place

Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell?…