Today's economy has turned a lot of valuable employees into consultants. You have oodles of specific knowledge, you know there are companies that can use it, and you want to launch your own consulting business. Trouble is, you are an engineer, an operations manager, an financial analyst, a technical writer... not a marketer.

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By now you've figured out that marketing yourself as a consultant requires specific action - it's definitely not a case of, "If you build it, they will…