Financial apps are gaining the highest retention rate of any category of mobile apps. The 90-day average is 58% (well above the benchmark of 48% for other apps) and the annual retention rate is 38%. This is due to the nature of fintech apps because transferring money and checking account balances are something users do on a daily basis.

Digital mobile payment apps are transforming the user experience and the needs of users have grown over the last few years. So, it is important to consider customizable features in developing a fintech or mobile money payment app to attract users and keep them coming back. Observing the rise in financial technology, experts are expecting more competition in the upcoming days. Therefore, many organizations are looking forward to adopting new features and capabilities to stand out from the crowd. But a huge part of that retention success comes through the technologies, strategies, and features that the fintech apps are deploying online.