12 Do's and Don'ts for a Successful custom box printing

Cakes have high demand in the market because they are widely used on several occasions like birthday parties, weddings, family events and in-house parties. The custom cake boxes give perfect packaging to the cakes and add grace to them. These boxes are available in different sizes, designs and shapes fulfilling the decoration needs of the bakeries. Such boxes make a great presentation and offer protection to the cakes and desserts. They also complement the grace of cakes and convey special feelings to the persons receiving them. These boxes help in creating a strong brand association among the customers.

How Cake Boxes Are Helping Bakeries?

It is essential for the bakeries and confectioneries to add innovation and creativity to their products in order to be successful and compete in the market. We see lots of innovations in products and packaging of cakes, desserts and sweets that get them huge applaud from the customers. Confectioneries are constantly changing their designs and colors to attract customers and to retain them for the long time. The product diversification with appealing packaging goes side by side to keep the customers interested in your products. Due to tough competition, companies which are constantly engaging their customers with new designs and variations could only survive in the industry. Custom cake boxes provide these businesses an opportunity to create unique presentation and styles for their products. They make stunning presentations, offer unlimited decoration ideas and add creativity to your product line.

Cake Boxes Offer Safety and Protection

These boxes don't only offer variations in designs and shapes to your brands but they also keep your products safe from dirt and temperature. These boxes keep the products fresh and help in transportation of goods. They help to make a good reputation of your products and make an ideal choice of packaging for the business. The cake boxes can also be customized with different partitions and help to keep the products in their original form. They are very helpful in carrying these cake boxes from one place to another without damaging the items into the box.

What Are The Benefits of Custom Cake Boxes?

There are many benefits of these cake boxes that facilitate the bakeries and confectioneries to smoothly run their business. Here are some of the benefits of these cake boxes:

Wide Acceptability

The Custom Cake Boxes are not only used in the bakeries and confectioneries, but they are widely used in a number of occasions like weddings, birthdays and Christmas for gifts packaging and decorations. They are used for decorations on wedding favors and give you an excellent option for decoration of wedding gifts and items. They are easily customized and can be used for any occasion.

Protection

These boxes are used as the containers for pastries, wedding cakes, cookies and a number of bakery items. These boxes provide protection for the items and avoid them getting tipped off. They protect from moisture and heat to keep the structure of the cakes into original form.

Increase Value and Appearance

They are perfect to add grace and exquisiteness of the cakes. Well-designed boxes with customized printing look delicious and invite customers to try products within the boxes. They give an amazing display in the bakeries and also offer easy carrying of cakes inside the boxes.

Offer Low Cost Advertising

Custom cake boxes can be printed with logos, brand name and product description, which is a low cost of advertising and help in the promotion of the business without incurring additional costs of advertising. They help customers to easily remember the brand name and help them to approach to the outlets.

These boxes come with different embellishments like artistic printing, varied designs and awesome dimensions. These are the most durable boxes for delivering cakes while making the perfect display for the bakeries. These boxes use eco-friendly material in the production of boxes so that gives perfect match for packaging of food items.

You have spent time and money developing your product. A patent has been filed. You have committed financial resources, more than expected, to make your great idea come to life. You have produced a small quantity and now you are ready to take your idea to market. You approach distributors or retailers and they love your product. Then you get your first order and the realization comes about. How am I going to get my great product to my new customer? How will it be packaged? A customer wants to order a case of your product, how many are in a case? How will my product tell it's story on the retail shelf? These packaging problems and many other surface when you finally get your product to market. And in many cases the packaging costs are the last thing a new product developer thinks of, plus many times the cost is not even in the projected cost.

Now comes the panic... How do I package my new product for as little as possible? When in reality packaging can be the most important part of your new product. One of my current customer makes replacement transmission kits. One kit design - a standard brown retail box with a small label describing what transmissions it replaces. The other package has a four color laminated graphic custom box that has all the information about how to install, kit parts and what custom packaging transmission it replaces. The interesting thing is although both kits have the exact same components, the kit with the four color litho-laminated graphic packaging sells for more than the other generic transmission kit and it out sells the plain brown box almost two to one. This is why the old adage "packaging sells" is really true.

For new retail products to sell, a story about the new product must normally be told. In a retail atmosphere the printed packaging or custom box tells that story. Custom retail packaging has graphics printed on the box, but the design of the package is also important. Maybe your product needs a custom packaging design, a windowed box, or a certain box style will allow for more information to be presented to the perspective buyer.

Now that your product has retail packaging that promotes the product, you have to get it to the retailer safely and in quantities that make sense to you financially and to your customer. Shipping boxes can be made in almost any size and style. Many times you can find a stock shipping box, that will be the right size, from online stock packaging companies, but other times, it requires a custom made shipping box, also called a custom corrugated carton. Package designers are not just for retail packaging, but also for protective packaging.

Some products will require protective packaging along with the shipping cartons. Box Style, corrugated board strength and the correct cushioning all play a part in safely transporting your product to its destination. A good rule of thumb is a 2" barrier of protection between your products for protection if they are fragile in nature. Anything from crumpled newspaper and loose-fill peanuts to custom foam packaging can help protect your product during shipment. If you are unsure contact a packaging professional.

Remember, a good retail graphical package design and the proper packed shipping box will help make your products get to market safely and then move off the shelves.

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