If you run an eCommerce business, we are sure that the biggest challenge that you come across is increasing sales, and you are always looking for the best strategies to increase your conversion rate and sales. Isn’t it?

While there is no fixed technique to skyrocket your sales, there are a few marketing strategies that you may adopt to maximize your profits and escalate your sales.
You have reached the right place, and we are all set to guide you in the right direction.

Social media marketing is one of the most effective, powerful, and result-driven marketing techniques for eCommerce platforms to increase the conversion rate and sales.
In this blog, we are going to tell you about the top 12 social media marketing strategies for eCommerce businesses.

Let’s get started!

Top 12 Social Media Marketing Strategies For eCommerce Businesses

Social eCommerce Strategies

Social ecommerce is the integration of social media platforms, their content, and the ecommerce features like shop ability, product tags, etc. that allow the users to shop the products directly from the social media platforms.

Social eCommerce or popularly known as Social Commerce is an excellent strategy to drive sales from social media using social posts, stories, and features. Social media platforms like Instagram provide Shoppable Instagram, Facebook provides Facebook shops and Pinterest buyable pins.

You can leverage the social commerce platform to create your social commerce strategy and drive sales through social media or publish social commerce solutions on your online store/ecommerce.

Communicate Through Visuals

It is a no-brainer that visuals are far more effective and attractive than written texts, and people tend to get more attracted when they see visuals. Social media acts as a perfect platform for leveraging image-based Content.

This way, your customers will get attracted to your brand, and they might visit your website to get more insights into your brand.

Interaction Is Key

Social media serves as the perfect platform to communicate with your existing as well as your potential customers. It is one place where your customers are already interacting with you in the form of reacting to your posts. Be it liking, commenting, asking queries, or giving reviews.

As an eCommerce business, you must make use of and interact with them. Respond to their messages, like their comments and reply, resolve their queries but always remember to be polite. Even if your customers are rude and criticize your brand, reply back humbly and acknowledge them.

Collaborate With Influencers

On social media, everybody follows famous influencers and often takes their recommendations seriously. Utilize this fact and collaborate with a famous influencer with a large following.

Promoting your brand/products through an influencer will get your brand more attention and will grow curiosity amongst social media users about your brand.

Even if the customers do not make any purchase, you surely will get more followers. We agree that collaborating with influencers can be a pricey affair, but it will surely be worth every penny once you start getting results!

Conduct Giveaways

Which person doesn’t like gifts and free products? Giveaways have become the new marketing technique to create a buzz about your brand on social media.

Simply create a quiz and make a few giveaway rules like - following the page, like the post and comment your answer can surely be a game-changer and drastically increase your followers and increase your website traffic too once your customers start taking an interest in your brand.

Consistency Is Important

This is an extremely important point, and you need to be careful about this. You have innumerable competitors on social media who are working day and night to increase their user engagement and sales too.

If you are not consistent with your postings, your followers can lose interest and start following your competitors instead. Take this as an important tip and always be consistent.

Easy To Understand & Crisp Content

Social media is a fast-moving platform where people post something every second. Everyone’s curiosity is at its peak, and they are eager to scroll through as much as they can.

In such situations, it is quite possible that the followers do not read the entire Content of your post. Therefore, make sure that the Content is as short and crisp as possible and can be understood at one glance.

Share Reviews & Testimonials

To gain the trust and confidence of your followers, you need to tell them what other customers have to say and have experienced with your brand. User-Generated Content is a highly powerful form of Content that can take your brand to another level.

Showcasing reviews and testimonials will surely instill more faith and confidence in your customers since one customer always trusts another!

Utilize Hashtags

Hashtags act as keywords and help in segregating your Content from others. Leveraging hashtags improve your Content discoverability and make it easier for your users to spot your Content since it increases the reach of your posts.

However, be careful and don’t overuse hashtags as it will fetch you no results! Keep it limited and choose the ones that match your Content.

Share Social Media Links On Website

Make it easier for your customers to spot you on social media by sharing your social media links on your website.

This way, the customers your loyal customers will get to know about your social media presence and will follow you instantly and lead to increased followers on your social media.

Design Your Posts Wisely

Whenever you design your social media posts, don’t go over the top and select your designs and colors wisely. An over-the-top design along with bang-on vibrant colors can not go too well with your customers.

Use subtle colors and sophisticated designs, and your customers will surely look up to your posts.

Paid Advertising

This method can get you more user engagement and increase your brand awareness and visibility. You can use the power of ads on various social media platforms to see positive results provided you have the budget.

Share Your Blogs

Social media is one platform where people are always looking for something new. Sharing educational content in the form of blogs can garner more attention from your followers, and they may be compelled to visit your website and read the blog resulting in more traffic on your website too!

Final Thoughts

As an eCommerce business, you must surely use the power of social media to increase your user engagement and visibility.

Utilize the above tips, and you will surely see great results in your conversion rates and sales!