Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let's see how your custom box should look, in order to make a hit.
What colors should I use?
Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:
For food industry is recommended to use red, because it is found in many fresh products.
Brown can be used for furniture and wooden objects because it represents the natural color of the wood.
Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.
Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.
White it is associated with cleaning products because when you see white usually means cleanliness.
You can combine as many colors as you want and you obviously don't have to respect these rules but as I said, these matches the products description so these should be your first options. But color isn't everything, style counts too so we are heading to
How should my box look and what style should I choose?
Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.
A box loaded with too many information will scare the customers and will create a less attractive design.
Using multiple colors for my box
For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.
You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.
You can use as many colors as you want but I don't think you want your box to look like a rainbow. Keep it simple and you will succeed.
What type of box should I use?
There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.
Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.
So you have decided to order a custom box and are now looking at the different options of printing your custom box. Most people want to know what are the printing methods and how are they applied on the boxes. Well, there are three main printing methods used in the production industry. They are Flexographic printing, digital printing and litho laminating. These methods are used and applied to your logos and your creative artwork in relation to what is needed. The first way and the cheapest way is Flexographic Printing.
Bend It Till You Make It
Flexographic printing is a type of printing procedure that uses a flexible plate. It has been compared to being a "modern version of the letterpress" and it can be used on almost every type of material such as plastic, metallic cellophane, paper etc. It is also the most basic form of printing available because it comes in 1 to 3 colors. Flexographic has built a reputation for being used in simple projects.
Let's Go Digital
Then we have Digital printing, one of the latest forms of printing. It was invented in 1991 and can be broken down into two more subcategories, inkjet and xerographic. Digital printing is still considered very cost effective, the main difference between digital and flexographic is that digital applies a full range of colors onto the printing.
The Double L
Finally there it Litho laminating, often considered the most high quality and expensive. When you litho laminate you glue a printed press sheet to the board and then continue to die- cut it and process it to the box. With litho laminating, you receive much higher quality than digital printing and flexographic printing.
It is All About The Money
However, after you choose a type of printing your main concern becomes cost. Adding a type of print to your box usually, costs less than people generally think they do. Research shows that adding one color print results in a 10% in comparison the price of the actual box. Higher quality printing does in fact usually cost more but in the long run, paying for the printing will probably be one of the cheaper bills. Also, when you are considering a type of printing to use you should think about how fast you need it done. Research has shown that Flexographic has a high press speeds ( how fast something is pressed) ranging from 200 to 300 fpm ( feet per minutes) while digital printing has low press speeds that run on average at 50 to 100 fpm One of the important questions that you should ask the manufacturer is how long does it take and then compare it to other manufacturers Website link to see a total price estimate. In the big picture of things over the years, it can be seen that the total average time to produce custom boxes is now down to 3 to 5 business days.
There are alternatives to printing methods such as
- Drawing on the design yourself
- Using stickers
- Printing at home
Buy if you would like to look as professional as possible then I suggest you join the mass of people who are using manufacturers to print up designs for them. Technology is changing exponentially fast, no one knows where it is headed so maybe the future of printing will changing and these methods might become considered old.