In response to shifting consumer habits and purchasing patterns, marketing strategies have increasingly moved away from traditional approaches, with digital marketing accounting for the lion's share of this transition. A digital marketing strategy is a plan of action for achieving your company's objectives, including company advertisement and recognition, reaching your target audience, and converting them into loyal customers.


Marketers need to have a multichannel marketing strategy in order to take advantage of the enormous potential of digital marketing for acquiring and retaining customers—and subsequently generating sales. Therefore, you must increase the number of leads your company receives from online sources such as search engines, emails, and social media networks. For that, you must create a structure for your digital marketing plan that achieves more leads.