The finance industry is becoming more competitive every year. As new players enter the sector every year, companies are struggling to connect and build long-lasting relationships with their customers. Thankfully, the financial service providers who receive digital marketing services are not
facing these issues. Here’s why.

Digital Marketing Services in the Finance Industry

The importance of digital marketing for financial service providers has increased every year since the early 2000s. Why? Because the number of people who use the internet has increased rapidly in this period.

• According to a recent report, 90% of people in the US will use the internet in 2022. By 2023, that figure will reach 92%. Financial firms that receive digital marketing services are able to reach these millions of people without spending too much money.

• According to Google, the number of searches featuring the term “banks near me” has increased by 60% since 2020. This trend highlights the importance of local SEO for banks and other financial service providers like accountants and financial analysts.

• In 2022, there will be approximately 3+ billion mobile banking app users in the world, according to Juniper research. Financial companies that invest in digital marketing already have a huge user base to target.

These are the reasons why digital marketing is vital for financial service providers. Strategic partnerships between financial and digital marketing companies can help more people gain access to financial services.

3 Ways Digital Marketing Services Help Financial Companies

1. Reach Specific Audiences

Digital marketing allows financial companies to reach out to specific audience groups. Digital marketers use tools that help them identify subgroups within their clients’ audience groups. They use these details to create custom marketing campaigns for these specific subsets of customers.

2. Create Engaging Content

Digital marketing services are not just about collecting leads, converting customers, or driving web traffic. All those tasks are important. Digital marketers do focus on those tasks. But, they also attract the interest of target demographics by
launching solid content marketing campaigns.

High-quality content helps financial service providers set themselves apart from their competitors. Their digital marketing experts create informative and engaging content for their websites or social media profiles. These pieces of content make people think highly of the financial company.

High-quality content can also positively influence their purchasing decisions. If customers use the content on your website to research financial tools, products, or topics – your brand benefits. Your brand appears as a “leader” of the finance industry in the eyes of target customers.

3. Data-Based Approach

Currently, less than 50% of banks measure their marketing ROI. That’s because a lot of these marketing efforts are traditional or non-digital. Accessing the key metrics of digital marketing campaigns is much easier. Company leaders can easily measure the profitability of their digital
marketing campaigns by tracking metrics like views, shares, clicks, etc.

This data-based approach to marketing is in line with how most modern-day financial service providers operate. More people are spending more time browsing and shopping for financial services online via their smart-phones. Digital marketing services help financial companies reach out to this growing
group of customers in the easiest ways possible.

MD: Financial service providers need digital solutions to address the demands of new-age, “digital” customers. Here’s how digital marketing services help these professionals.