Customers these days, especially the beauty customers who buy makeup tools online, are very tech savvy and informed. It is important to have a few things in mind before you move forward and buy makeup accessories, especially considering the steep prices of the top makeup brands.
Sources of research
YouTube and Instagram are no longer mere platforms: they have become sources of product research for the informed customer. Research has it that a mind boggling 26% of customers buy products that an influencer advises them to. While this is one approach you can adopt, it is better if you refer to more than one platform and then do a comparison. In fact, you and your BFF can do a research on separate platforms and then compare notes. You can even pool in your money and buy products if it drives a bargain when you buy makeup tools online.
Instagram Influencers
While Instagram influencers try to stay objective, there is a whole Barter system that goes on between the brands and the influencers. So, it is important to check if the influencers lose out on their objectivity and don’t do justice to their brand of content because at the end of the day you are following influencers because you like their content. While you may tend to get biased because your favourite influencer favours a certain brand, it is important not to get lost and be vigilant. After all, some heroes don’t measure up to their reputation.
Purpose
What is the purpose of buying the makeup accessories? Is it every day use in which case longevity is a criterion or is it an occasion: is it for a wedding? Are you travelling? Hiking? When you buy makeup accessories, they should complement your sunblock when you go to the beach or go for hiking. Even when you go for that Sunday morning bicycle trip with your biker buddies, you should keep the early morning nip in the air because of the cold in consideration.
Cart size
It is said that the cart size online is 1.4 times the cart size offline, for beauty customers. If you want to purchase products in bulk: lip sticks, etc along with your friends, it is important to understand the offers based on cart sizes, compare notes and then move ahead to buy makeup tools online.
Offers
It all finally comes down to value for money as well, without compromising on the health of your skin and beauty. Any site that offers good deals on top brands usually emerges the winner. That is why even the brands have an e-commerce website themselves apart from being listed on various third party e-commerce sites.

If you keep the above 5 tips in mind, shopping for makeup tools online will be a breezy experience.