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Posted by Maitri Maheshwari on September 20, 2024 at 2:08am 0 Comments 0 Likes
In the era of digital revolution, many businesses are facing challenges around data management. One of the key elements in any organization is data stored in various forms. As the demand for digital information is increasing on a daily basis, there is also an increase in the use of PDFs as a document format to share information across the web. The major benefit of…
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Posted by Miss Sona on September 20, 2024 at 1:47am 0 Comments 0 Likes
One of the nation's top copywriters reveals secrets to powerful print ad, web copy or any other form of direct response copy
To define what constitutes good print advertising, or a web copy for that matter, let's begin with what a good print ad in not:
o It is not creative for the sake of being creative.
o It is not designed to please copy writers, art directors, agency presidents or even clients.
o Its main purpose is not to entertain, win awards or shout at the readers.
In other words, you need to ignore most of what you would learn in any basic advertising class or from the big marketing agencies.
So, what makes successful direct response print ads?
The opposite approach - reducing everything to the simplest common denominator and assuming the reader is completely ignorant - can insult the reader's intelligence and destroy your credibility with him.
The offer should convey urgency in order to generate immediate response and business from prospects that are ready to buy now or at least thinking about buying. Without an offer, you lose many potential customers.
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