Postcards are physical marketing items that clients can hold in their hands. They help you reach demographics who don’t like digital messaging and prefer one-on-one physical communication. This makes them feel understood and special.
Printing postcards for your direct emails is one of the easiest ways to stand out among competitors who depend on digital marketing alone. Here are six essential things you must know before printing a postcard.
1. Personalization is key
In marketing, everything is about customization, including a well-designed print marketing postcard. Customization works in two ways when it comes to postcard design. First, you must ensure you incorporate personal touches for the clients, like engraving their names in the salutation. You also need to use customization for the sender of the postcards. If the postcards are from a branch manager or banker, make sure you add their name, photo, and contact information. A postcard printing and mailing service company can help you if you feel stuck.
2. Simplicity matters
Postcards don’t offer too much real estate. Therefore, make sure you use it wisely. However, that doesn’t imply cramming a lot of details on there. Be intentional with your message and use simple design components. You want the postcards to grab the attention of your clients but not overburden them with details that cover your call to action and offers.
3. Precise headline
A clear subject line sends a powerful message. You aim to capture your members’ and clients’ attention and make them continue reading your postcards to learn more about your brand. So, make it appear exclusive or solve problems or pains they might have. The headline should highlight the central info and direct the receiver straight to your CTA.
4. Having stand-out graphics counts as well
Using captivating graphics on the front of your postcards will pay off. The graphics you select need to support your promotional message instead of distracting them. Make sure you choose one graphic and then add your text it. If you are promoting car loans, the graphics should feature cars.
5. The offer
When highlighting your promotional offers, ensure they focus on your services' advantages to the postcard recipient. Using bullet points is one clear way to highlight the benefits and offers of your brand. Form urgency with your promotional offer without using a lot of words. Keep things easy to read.
6. Don’t forget CTA (call to action)
You must include the call to action. If you don’t have a clear CTA, it will be hard to transform your potential clients into leads, making your postcard-making process pointless. Best examples of CTAs include "visit our website for more information, contact us today, or visit your local branch." Note that a CTA should be direct, clear, and prominent on the postcard. The best postcard offers should feature a clear next step.
Designing mail postcards for your brand doesn't have to be challenging, and you don’t need a university degree in design to create the postcard. For more ideas, feel free to consult a postcard printing and mailing service company. Pay attention to these six important things to create a good postcard.