Your Google My Business profile displays the essential information potential customers need in order to engage with your business. In addition, it also displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value. Through a small snippet of content, your Google business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results—don’t pass up this benefit!

Google’s search results are becoming more and more robust, with answer boxes, related questions, and even results appearing in the search suggest drop down menu. The benefits Google My Business affords local businesses are only growing. Get your free profile set up today to start ranking higher!
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