Do talk about yourself China Custom Moving Walk Escalators Manufacturers.A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: It?s not about you at all.

formula for a compelling elevator speechA compelling elevator speech communicates:

Who you are (name with or without title or organization).

Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).

That you solve such problems (positioning you as a rescuer).

A hook question (e.g. ?Is that important to you??)

example of a compelling elevator speechJeannette would be wiser to say something like this: ?You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?? For greater impact, she should lower her voice as if she?s sharing something confidential.

A compelling elevator speech is best delivered in hushed tones for two reasons:

You should whisper because a truly compelling elevator speech focuses on the problems you solve for people ? described empathetically in emotional terns. It?s not polite to talk out loud about your clients? head scratching or nail biting. Emotional empathy positions you as respectful and credible. Whispering shows that.

People pay more attention when you whisper ? especially in contrast, when they expect you to announce grandly what you do and talk about yourself.

sample elevator speechThere are thousands of people toiling away on their elevator speech right now. They?re trying hard to describe their work briefly so that people will understand what sets them apart. They?re earnestly rehearsing in front of mirrors. They?re anxiously waiting for somebody to ask that trigger question, ?What do you do?? As an elevator speech coach, I take away that pressure. Would that be meaningful to you?

If you want strangers to ask for your business card after 30 seconds, and you can accept that a compelling elevator speech is not about you, then use this formula ? and say it with a whisper.