Error №1 that brought back thousands of online retailers
95% of traders make this mistake. As in my other post entitled "How Google Checks Your AdWords Campaign", Google works very differently from other search engines for PPC campaigns.
So, what's mistake # 1 that hurts the casual advertiser? The answer is in 2 simple words - "Web Content Network". Google will likely never tell you because they are making too much money with unknown upstart investments than they need to find out through their web content network.
If you are creating a pay-per-click type of project on Google (Google AdWords), you can place your ad in three places:
Google Look Network
Google Material Network
Google Browse and Google Look Network usually offer relevant searchers. However, by default, Google is reviewing the content network on ad setup websites. How closely is the material network connected to your AdWords? In general, it is not well combined at all. You get a good click offer from those who reply to this old website, but this high-quality traffic is ideally bad. Not only is website traffic bad, your cost per click is sure to be significantly reduced when you activate the content network. Even worse, if you remember my last post, one of the key elements that will affect your ad's position is "click-through rate average". So this can be very unfortunate. Only if you disable the "Material network" checkbox (under "Edit project settings") can you increase your campaign's click rate significantly, which will definitely give you a much better ad position.
Keep in mind that the better the cost per click, the higher your ad position. If your click-through rate falls below approximately 0.5%, your ad will appear rarely. On the other hand, if you have a click-through rate of 2%, 3%, or even more, your ad will rank significantly higher than if judged on speed alone.
Another unfortunate caveat is that "physical network" click fraud is much better.
Another great way to increase your return on investment and lower your cost per click is to check where your traffic is coming from on the Google Search Network. If you find that a lot of your web traffic comes from a companion website like ask.com, you can also remove the Look Network targeting and save some extra money. By advertising on this companion website, you save about 50% on every click. The downside is that it will take longer to tackle additional projects. It also depends on your total budget. The more you spend, the more important it is to think about the decision to remove the Look Network and set up various campaigns on sites like ask.com.
The point is that by disabling the Web Content Network, you can greatly improve your results and save a lot of money.
Check out our breakdown below, where we looked at the second most important bug when running Google AdWords. Sign up for our Understanding Advertising and Marketing e-zine and be the first to see it.