The best way to improve search engine ranking is with SEO tools that can help in optimizing the content. In this comparison article Ahref vs Semrush vs Moz, we’ll dig into the best SEO tools in the world and their features which makes them unique.

These three tools are the best when it comes to keyword research, backlinks monitoring, competition analysis, and tracking the keyword rankings.

If you belong to the SEO field, or digital marketing department, or run your online business, you need to read this guide till the end.

Keyword research
The base of a strong SEO campaign is right keyword targeting. Find it hard to research keywords for your website, all these three tools help you in finding and selecting the right keywords for your SEO campaign.

Site audit

You can conduct a thorough site audit using ahref tool. This lets you find out errors and warnings and work towards optimizing the site structure and content.

Competition analysis
Just like you monitor your own website for search engine performance, the same way you can analyze your competitors’ sites. You can see what keywords your competitors are ranking for and which websites are linking to your competitor sites.

Content optimization
All these three tools help in optimizing the content with respect to SEO. You can know what parts of the content need changing and how to write content that ranks better in search engine rankings.

Backlink monitoring
Along with other features, you can monitor which websites are linking to your site. Just add the URL of your site and see the backlinks to your site in one place.

Ranking tracking
You can easily track the performance of your website in search engines. You can also easily manually analyze the keywords and monitor the ranking of your site on these keywords.