Want to know the secret to how Alex Hormozi made those millions of dollars so quickly? Read this...

Every so often an expert comes online and changes the face of marketing.

Jay Abraham did it with risk reversal and further elaborating on the famous adman Rosser Reeves' USP strategy.

Dan Kennedy did it with Magnetic Marketing and copywriting.

Seth Godin did it with his recasting of marketing history and explaining the way ideas spread live a virus.

Rich Schefren is credited with the origination of the webinar.

Russell Brunson changed the face of the internet with his Click Funnels.

Tim Ferriss practically created a "remote lifestyle" cult through his book (The 4-Hour Workweek) and teaching time optimization.

Pat Flynn's mild-mannered approach to membership building created a quiet revolution.

Gary Vaynerchuk's relentless drive, emphasis on 'the hustle', and leveraging social media have made him famous.

(Drum roll please.)

And now there is a brand new name to add to the list...

...Mr. Alex Hormozi.

I predict that we will see a meteoric rise in his popularity.

This muscle-bound mustached entrepreneur managed to scale his businesses to $100 Million by age 31!

Which he discusses in his book $100M Offers.

His book is a mini MBA for anyone who wants to improve their marketing efforts.

(It may be better than an MBA because of the sheer practicality of his strategies).

Alex Hormozi is an American entrepreneur and businessman who founded Gym Launch in 2017. He expanded his portfolio by launching a concurring business (Prestige Labs) in 2019 that leveraged his existing client base to scale rapidly.

Alex became captivated by fitness and bodybuilding in his teens.

The Amazing Alex Hormozi Offer sold 191 memberships in 19 days for 500 dollars each!

When you go to Alex Hormozi’s YouTube channel you will see a very interesting video.

When you sort by popularity you also will discover that this is the most-watched video (343k as of this writing).

The video shows Alex walking you through a gym.

Now the thing that is unusual about this gym is that it is in a residential neighborhood.

In fact, it looks like a regular second-floor 4-bedroom apartment.

You will also note that the ‘residential gym’ is very unimpressive – to say the least.

But that is the gym Alex used to sell 191 memberships at $500 each in only 19 days!

This is the gym that Alex Hormozi used to launch his multi-MILLION dollar licensing company.

How Did Alex Do It?

His 20lb Weight Loss Challenge Offer.
The member would deposit 500 dollars to participate in the 6 week 20lbs challenge. If the member lost 20lbs or more at the end of the six weeks the member would get their money back!

His challenge came with:

Grocery shopping list.
Eating out guide.
Accountability buddy.
Coaches that would meet with them every other week and check on their workouts and progress.

The “Magic” Mechanics Behind His Offer:
The member would buy on average 250 dollars of supplements to help with their 20 lb weight loss goal. (This amount covered his acquisition and onboarding costs).

At the 3-week point, Alex would upsell a 12-month membership to the gym.
The incentive is that he would credit the 500 dollars they already invested into the challenge towards the membership fee! (Brilliant)
The strategy was to sell them on the advantages of staying for the “long-haul”.
Then Alex would get them on a long-term nutritional supplement program.
This offer was responsible for making MILLIONS of dollars for Alex and his team.

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