As a professional brand consultant working for a branding agency, I am always amazed at the lack of understanding of branding by advertising agencies or marketing companies. Of course, they all said they did branding, but said a popular word did not. What they really care about is doing what they do best. media. This is right, they buy and sell media. This is how they make money and pay attention. Therefore, when considering agents, consider the factors that ultimately motivate them.

Another big disadvantage of advertising agencies compared to branding agencies is their short-term thinking. Of course, they came up with interesting and witty TV commercials that make you laugh, but they are very short-lived. A real brand company thinks long-term and how internal and external behavior affects the brand. For example, you may have seen a new ASK.com TV campaign featuring Kato Kaelin. This is obviously done by an advertising agency who can pay less attention to the long-term impact of the Asks brand. Of course, customers should be ashamed to approve the ad.

How many TV ads do you see that you panic? These are all made by advertising agencies that don't have real brand knowledge. Branding agencies will not make these mistakes. Short-term advertising is not part of the strategy recommended by branding companies. Everything is done according to the customer's strategy and brand identity.

So why is this important? Building your brand identity is the most important thing you can do for your company. This is the difference between your company and all your competitors. This is why your employees stay in the company or attract company candidates. This is why you reduce your marketing and advertising budget. Brand recognition is the driving force behind the company. It also helps to develop your brand image in the market, which is what you are after.

When deciding to hire a brand agency or advertising agency, consider what matters to you. If you just want to succeed quickly in the market, then an advertising agency might be your choice. If you are looking to develop a long-term integrated brand strategy, then hiring a brand agency will be a wise decision for you and your company.

Mandreel branding agency in Singapore is specialised in branding and promoting your business with various strategies.

If you are looking for a branding agency in Singapore, visit the website https://www.mandreel.com/singapore/