When you have made a purchase, one that you love, how passionate was the person about their product you bought from? Or, how about when you have chosen a Real Estate agent? Interior Designer? Lawyer? Did they appear enthusiastic, confident, energetic, and excited about their product/service? Chances are if you bought/hired them/etc, they were.

Having conviction and full force belief in your product/service is the way towards increased profits, incredible sales, and a thriving empire. People want to feel the passion you have for your business. They want to hear in your voice, and witness in your expression, the love you feel for your product/service. Many consumers begin their product/service search with speculation and suspicion. Some feel nervous about spending money, others may feel unsure of the necessity of the item of interest, and some may need to feel confident in their choice and you can help them through your guidance. It starts with you! If you believe, they will buy.

So, it sounds simple, right? It starts with preparation. Being prepared before you present, pitch, and articulate will help you bring in more clientele as your confidence will undoubtedly skyrocket, leaving your audience feeling thrilled to partake in your product/services. What steps can be taken to ensure you are confident in your product/service and have unwavering faith that your audience is making the smartest choice buying from you, hiring 556 1000 rounds , etc. versus choosing a competitor?

Here are 5 helpful steps to empower your presentation:

1) Research
Know your product, know your service, and know every intricate detail! There can never be too much research or education within your business. Learn about what you are offering your audience, research every angle, understand the lingo, and be incredibly knowledgeable that you are able to overcome any objection and answer any question you are given. Knowing, is half the battle.;-)

2) Reach out to Mentors/Colleagues
Many people feel embarrassed or ashamed to ask for help. Don't be! Ask away..ask those you have seen succeed in your field the questions you need in order to follow the suit of success. Ask your colleagues to hear your pitch, listen to your presentation, and brainstorm with you new ideas. Ask your Mentors to sit down with you and review your business plans for your product/service. This is priceless information you can obtain and these people are there for your resource! Ask and you shall receive.

3) Compare/Contrast
It's important to review what others in your field are doing and compare your product/services to theirs. What about your business sets you apart from your competition? What makes your business incredibly unique? Why would consumers feel they made the best choice purchasing from you/hiring you/etc? Comparing and contrasting your business to others goes along with Point 1, Research. This will allow you to gauge where you may want to consider improving, revamping, or updating your current offerings. In addition, when you are informed as to how others in your field are performing, you can utilize this knowledge to help you fine tune your presentation to shine above the rest. After all, you are amazing; it's time to let your audience feel the same way about your business and your product/service!