It is projected that the global anti-counter packaging market will expand at a double-digit CAGR of 12% during the forecast period (2017-2023). Market Research Future (MRFR’s) study reveals that the uptake of anti-counterfeit packaging in industry verticals has been impressive in recent years. Anti-counterfeit packaging solutions are increasingly used to reduce the inflow of fake products and raise the level of authenticity of genuine products.

It is the largest business of fraudulent good worldwide. This makes anti-counterfeit packaging solutions highly sought-after and valued. Demand for innovative product tracking technologies has increased significantly. Moreover, favourable policies are introduced to support the adoption of anti-counterfeit solution in various industries including pharmaceuticals and F&B. The aforementioned factors are driving the growth of the global anti-counterfeit packaging market.

Segmental Overview

MRFR’s report includes a detailed segmental analysis of the global anti-counterfeit packaging market on the basis of usage feature, technology, end-user and region.

On the basis of usage feature, the market has been segmented into covert, overt, forensic markers, tamper evidence, and track & trace. The track and trace segment accounts for a sizeable share of the market. The segment is expected to exhibit an impressive growth over the next several years. Anti-counterfeit packaging is used to track & trace various types of packaging variables. Track & trace technology covers brand documentation symbols, product statistics display, transportation information etc.

On the basis of technology, the market has been segmented into holograms, labels, barcode, RFID and others. Of these, the RFID segment accounts for the most significant market share and this trend is likely to continue through 2023. RFID is an advanced technology, which finds widespread application in the packaging sector.

On the basis of end-user, the market is segmented into food & beverages, healthcare, apparel, consumer goods, automotive and others. The healthcare segment is expected to remain highly profitable during the forecast period and exhibit a high growth rate. Enforcement of strict laws to prevent medicine counterfeiting is driving the adoption of anti-counterfeit packaging in the pharmaceutical sector.

Competitive Analysis

Authentix, Inc. (U.K.), Tracelink Inc. (U.S.), CCL Industries Inc. (Canada), E.I. Du Pont De Nemours and Company (U.S.), Sicpa Holding SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Advanced Track & Trace S.A. (France), Savi Technology, Inc. (U.S.), Ampacet Corporation (U.S.), Avery Dennison Corporation (U.S.), 3M Company (U.S.), Impinj, Inc. (U.S.), Zebra Technologies Corporation (U.S.), Alpvision SA (Switzerland) and Atlantic Zeiser GmbH (Germany) are some of top-notch players discussed in MRFR’s report.

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