Counterfeit has been a major issue for most industries, having a crippling effect on revenues. Brands continue to incur huge losses due to counterfeiting. The value of counterfeit pharmaceutical business is close to USD 200 Bn valued annually. It is the largest business of fraudulent good worldwide.

Segmental Overview

MRFR’s report includes a detailed segmental analysis of the global Anti-counterfeit Packaging Market Size on the basis of usage feature, technology, end-user and region.

On the basis of technology, the market has been segmented into holograms, labels, barcode, RFID and others. Of these, the RFID segment accounts for the most significant market share and this trend is likely to continue through 2023. RFID is an advanced technology, which finds widespread application in the packaging sector.

On the basis of end-user, the market is segmented into food & beverages, healthcare, apparel, consumer goods, automotive and others. The healthcare segment is expected to remain highly profitable during the forecast period and exhibit a high growth rate. Enforcement of strict laws to prevent medicine counterfeiting is driving the adoption of anti-counterfeit packaging in the pharmaceutical sector.

Anti-counterfeit Packaging Market Size

On the basis of region, the market has been segmented into Europe, Asia Pacific (APAC), North America and rest of the world (RoW). Of these, APAC holds a considerable share of the market in terms of revenue. APAC’s dominance over the global anti-counterfeit market is likely to continue during the forecast period. Counterfeit has been a severe issue across Asia. Sectors such as pharmaceuticals, consumer good, apparels remain massively effected by counterfeit practices. However, rising consumer awareness regarding fake products and initiatives to crake down on businesses engaged in counterfeiting activities is having a positive influence on the market in the region. The Anti-counterfeit Packaging Market Size is expected to gain healthily in North America and Europe. Increased emphasis in being placed on developing viable anti-counterfeit packaging solutions to curb losses acquired by businesses due to counterfeiting.

Competitive Analysis

Authentix, Inc. (U.K.), Tracelink Inc. (U.S.), CCL Industries Inc. (Canada), E.I. Du Pont De Nemours and Company (U.S.), Sicpa Holding SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Advanced Track & Trace S.A. (France), Savi Technology