Apsom Infotex has announced its exclusive distribution agreement of instant Thread Coloring Unit (ITCU) technology with Swedish innovator Coloreel. A live demo of instant Thread Coloring Unit (ITCU) technology along with samples will be displayed at the Garment technology expo - GTE between 27–30 May 2022 in Delhi.

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand and will help clients unlock a world of creative potential. By instantly coloring the thread on-demand, it enables unique and more creative designs and vastly improves overall production efficiency.

It can be mounted on all modern embroidery machines and brands.
Easily create embroideries with unique texture and effects.
A more sustainable embroidery technology.

Coloreel products have been rigorously tested for quality assurance and validated to comply with textile industry standards for embroidery production. Coloreel embroideries are washable at 60°/95°/dry cleaning with the good fastness and low rubbing properties. They are also resistant to UV light, artificial light and perspiration.

Coloreel’s instant thread coloring technology sets your creativity free and allows you to create unique embroideries with thousands of colors all CMYK, PMS and Pantone compatible. With Coloreel you have tons of possibilities to create unique, multi-colored and high-quality logos. Coloreel also allows you to create designs with exclusive special effects such as vivid multi-point gradients, noise, and stripes never seen before.

With Coloreel Technology one can embroider on any material or type of product like – caps, shoes, bags, workwear, jeans, jackets, and shirts.

Anirudh Dadu- Business Devlopment manager, Apsom Infotex, “It‘s India‘s first instant thread coloring unit technology that will make embroidery process more efficient with the groundbreaking technology by Coloreel. We are very happy to have the opportunity to distribute Coloreel in India is amongst the world’s biggest apparel and textile producing markets.”

On the association with Apsom Infotex, Sven Öquist, vice-president Sales from Coloreel Group said, “We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”

Apart from Coloreel, visitors can also see, a live demo of GTXpro an operator-friendly high-end direct-to-garment printer with the best technology made by Brother. One can print any design on practically anything with Brither’s GTX pro, best for start-ups, and any garment decorators looking to grow.