More and more companies are starting blogs, and many people are even forming their entire companies around blogging. Customers really love blogs because they're generally full of great (free) information, they offer a personal touch that generally isn't found on a standard corporate website, and they're not usually full of a lot of hype and hard sell tactics.

Another reason customers love blogs is that they offer a great medium for interaction. Visitors can leave comments and receive responses to their comments. This helps build loyalty to your blog and your company, and readers really enjoy this level of interaction with someone they consider an authority figure.

It helps them feel like they're really being listened to, and like the company really cares about what they have to say - even if that "company" is an entrepreneur like you! Blogs are a fantastic way to build loyalty.

You can reach your audience in a very personal way, must more so than with a standard, stuffy stagnant website. Readers expect to see some personality coming out in a blog. If you really let your personality shine through, you can build a following that will subscribe to your RSS feed and come back often, eagerly waiting to hear more of what you have to say.

This is a great way to brand yourself and your business. Since you can get more personal with a blog, people start to get to know you a bit as a person. This makes you seem more real, and people begin to trust you and your messages more.