If you are looking to build a new Startup website or Upgrade your existing website, first you need to know why a website is important. Many of them jump into building a website without a clear idea of why they are doing it. Your website is the Core of your business. So, the perfect website should be designed, developed and optimized with complete website strategies. Here are the best strategies to get started and help your business website complete effectively in the online marketplace.

Website Selection - Websites are of different types, based on your Business category you have to choose the type of website that meets and satisfies your business. Business websites - used for promoting the individual business, e-commerce websites - developed for product sales in online marketplace, educational websites - designed for institutions and schools activities , portal websites - designed for individual organizations or corporate sectors, crowdfunding websites - to raise funds in online marketplace are mostly used and common websites designed and developed in current market trends.
Implement best CMS to your system - Content Management System (CMS) is an application that can perform specified operations like create, modify and manage digital contents on your websites. It’s quite simple and easy to manage for the customer end itself, if we need to update contents, blogs, posters manage orders we no need rely on the developer for the changes.
Obtain a Good Domain Name - Domain name is the website address used for your business, where it should be simple, short, memorable word as domain name. It is important that your website name is catchy so people will remember easily to access it in the future.
For example, Amazon.com is a much broader website address than bookswagon.com and allows Amazon to sell pretty much all types of consumer goods instead of books only, as was its original purpose.
Website Security - Security of our website and privacy of our customers is the most important part of a website. On installing SSL, every bit of information is encrypted. While dealing with sensitive data such as IDs, passwords, credit card numbers, SSL helps you protect against the mischievous army of hackers and skimmers.
Website Design - Key points to be maintained in a website, which results in a good website and also elevates website visibility.
• Keep your design too Simple
• Quality of content on your website
• Choose a perfect theme and color combination that resembles your business
• Maintain unique and visible fonts
• Use Graphical content & Infographic Images in your website.
Organise your web page based on hierarchy level or Categorize each section which gives more visibility and presentable of your website product and services to the customers.
Organise your web page based on the hierarchy level of product and services & categorize each section which gives more visibility and elegance to your customers end.
Create Friendly web page URL’s - SEO-Friendly URL are easy to identify and search engines mechanism of web crawling algorithm prefers friendly URLs to the end users as search results. So it's preferred to create friendly links throughout your entire website.
Website Responsive - All Business websites must be Design and should maintain responsive standards. Nowadays, mobile phones are mostly used for search engines and web crawling compared to desktops. So it's a key factor that Mobile, Tabs, desktops with multiple resolution Responsiveness should be implemented while designing a website.
Website Optimization - Nowadays, Most of the customers search & research their needs through a search engine. Most popular and predominant search engine in the world is Google and other search engines like Internet Explorer, Mozilla Firefox etc. Google is a business, and their goal is to provide exact, more relevant and best search results to their users based on the input keywords in the form of indexing on the application interface.
The Optimization factors that boost your startup website,
• On - Page Optimization
• Off - Page Optimization
• Website Index Ranking
• Web Page Speed
• Mobile Friendliness
• User Experience
• Optimized content
These factors involve website optimization which provides more leads and increases Business sales through your Website.
Website Loading Speed - Make sure that your website runs smoothly by software updates, optimizing the webpage videos and images for quicker loading and use the website host that meets your bandwidth demands. By optimizing these factors boost your website and makes your website load quicker to the end users.
Website Activeness - A Survey done based on website activeness says that - Frequently creating and publishing quality contents in the form of blogs relevant to your website boost website and provides more leads. It’s preferred to post quality Blogs frequently which leads to website ranking.
As you can tell after reading this article, creating a website may not be as simple. However, Good design, quality content and Website Optimization are the most important factors for the perfect startup website that ranks in search engine result page, attracts customers and ultimately makes sales.
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