The importance of data analysis in business and marketing is suddenly becoming more and more important as we move into the 21st century. Thanks to technology, many tools are now available that make it easier than ever before to analyze data - as well as generate new sets of data. For example, advances such as geographical information systems (GIS), geographic information processing system (GIP) and geographic information server (GIS) makes it easier for marketers to create graphs, visualize trends over time, monitor different types of changes taking place within a given region or demographic. For instance, GIS can be used with GPS equipment to monitor location coordinates at all times, which allows businesses to track their sales force on the road. Data Analytics Solutions helps managers keep track of their employees.
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