Email marketing refers to sending emails to prospects and customers in a strategic manner to instill trust and bring in conversions. Email marketing is one of the most popular marketing strategies because it offers a high rate of conversions if performed correctly. However, if you do it the wrong way, it can have adverse effects on your business, which can have adverse effects on your business. Here is a brief overview of what email marketing is and how an Email marketing company in Pune can help you grow your business.