Creating a demand generation process for B2B Saas Companies requires significant planning and iteration. It is necessary to first clearly identify the purpose of saas demand generation. While the eventual goal might be to get people to give to your offering, you might want to focus your demand generation on either fixing up demos, inducing trials, or getting people listed on your platform. You’ll have to build a process to respond to initial interest with engaging content that will nudge the client towards purchasing the product. You will also have to create measurements & interventions at crucial points in the funnel either through the product or through channels like emails, calls, etc. to track the progress of your leads. Trainings from the funnel should then be fed back to the demand generation engine to optimize it more.
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