It is often said the motivation to start something innovative yet challenging either comes from a person or some trauma. In the Surjeev Chaudhary case, it was both. Surjeev’s mother died when he was 5-6, and the most traumatic part about his mother’s death was that he had not a single picture to hold onto her memory or remember the good times, so that is what drove him to start his innovative venture High Click Production. After his mother’s death with no visual memory to hold on to, he decided to help people record their happy memories visually.