The presumption is that the theoretical strategy you have laid out will manifest in the actual situation when starting up a campaign. Digital marketing ideas and tactics are always attractive on paper, and it is always the hope that these theories can be successful without even any hiccups to achieve the expected outcomes. For actual circumstances, what you have experienced in marketing theory normally does not manifest.
With the introduction of social media, the digital marketing landscape has shifted dramatically, and an immense assumption is that limitless traffic is in the offing when doing Google ad words in the age of social media. Social networking can get traffic in, but with efficient administration, it can happen.