Let’s face it. Retailers and brands have a problem. And that problem is the need to engage with customers in a meaningful way. Working with both types of businesses, Conversity has learned first-hand what they are trying to achieve – real time relevant personal service, both in-store and online. This is sometimes couched in “we need to build a better customer experience” to “we need to better understand our customers”, but it is always about the connection with the consumer. And despite…