The world of sporting wear and sports apparel is constantly evolving. And, like the hottest yoga clothing brands, you'll need to keep the brand alive and trending in the modern marketing landscape, where social media reigns supreme.
According to recent estimates, there are 2.3 billion active social media users worldwide, with Facebook Messenger handling 60 billion messages every day. Furthermore, advertisers have published several case studies demonstrating the enormous potential networks like Twitter, Facebook, and Instagram provide.
Social media has ushered in a new era of advertising, both less costly and more personal. However, as the sportswear industry has grown, the best yoga clothing brands have improved their Instagram game.
Here are the top four yoga brands on social media to keep an eye on!
Lululemon has long been one of the most well-known yoga brands, and with good cause.
Their women's yoga clothes are durable, comfortable, and stylish enough to wear outside of the studio. Aside from offering high-quality exercise wear, including hot yoga pants and yoga mats, the company also partners with the wellness startup Mirror to deliver yoga classes and other meditation sessions.More about this.
Their social media pages are primarily dedicated to sharing the experiences of real people who have used their goods. This allows them to communicate with other consumers while also demonstrating their gratitude to everyone supporting their brand. The yoga brand's campaign was also extended by collaborating with ambassadors who provided exercise samples. To encourage an active lifestyle, they use user-generated content through their branded hashtag #TheSweatLife.
Prana is a Sanskrit word that means
Prana, a yoga clothing company that sells yoga tops and other environmentally conscious yoga wear, took a different path. For example, they use their accounts to promote their women's yoga clothing! In comparison, they place a greater emphasis on promoting positivity and empowering users. Their Instagram account has a following of over 200k people. In a related vein, most posts and stories emphasize the importance of spreading words of hope and inspiration.
Yoga is for all, they say, and it shows. This makes the company relatable to most people, and they aren't ashamed to show off the whole size spectrum.
The #7DayStretch on Twitter and Instagram was a brilliant initiative that the yoga clothing company ran a few years back. They challenged bloggers to enter the innovative experiment of wearing the same yoga pants for seven days.
Yoga Isn't Enough
Beyond Yoga is quickly becoming one of the most successful yoga wear and lifestyle brands. Training bras and other fitness wear are available from the yoga brand.
The focus of their social media pages shifts away from yoga wear and workouts and toward comedy. They use a variety of sites to post memes, jokes and communicate with their fans. If users have concerns, for example, they will get easy responses in the comments section. Beyond Yoga earns the interest of their customers by promoting their goods in a fun and sincere way.
Without question, the majority of yoga clothing is sold to women. With this in mind, Athleta leverages its social media profiles to its benefit.
For example, they deliberately foster a sense of belonging with their viewers by showcasing actual women doing real things while wearing Athleta clothing, such as their iconic high-waisted tights. Their Instagram account has over 500 followers, and their Facebook page is filled with messages from consumers that share their stories. They've perfected the art of using a photograph to spark a dialogue.
Aside from that, the yoga brand makes the most of its social media efforts by encouraging ongoing discounts on its online store, such as free delivery and deals.
Branding Yoga Apparel: Main Takeaways
So, how do you follow in the footsteps of these renowned yoga companies? Examine how their approach aligns with the company's objectives and brand message.
In a nutshell, delivering a message to their target demographic is a common theme. It's critical to recognize that their fundamental beliefs are continuously communicated through each promotional campaign for yoga clothing. Your audience will have a difficult time engaging with your brand without them on any forum.
Whether you're telling the experiences of some of the most loyal customers, such as Prana, or celebrating the healthy lifestyles of your most prominent fans, such as Lululemon, or welcoming people to create groups, such as Athleta, the core beliefs must come through.
It would help if you began using social media until you understood the company's objectives. You'll see an increase in engagement and rankings if you approach it as a dialogue rather than a sales pitch.
Yoga Pants and Brand Consistency
It's important to note that branding is developed over time by consistently delivering on the brand pledge. By providing consistent service for the customers, your brand establishes confidence, which leads to loyalty and promotion.
Brands that resist continuity will struggle to execute adequate food and clothing branding strategies. It's important to understand that every aspect of your company contributes to the development of your yoga apparel brand.
In the ongoing need for continuity, you can continually adapt. In reality, having a solid base helps you to pursue a variety of marketing options for your yoga pants.