There are some very important things you need to remember when creating SMS marketing message. It is a constant surprise to see the number of people trying to send SMS marketing campaigns without knowing these basic things. Because SMS messages are limited in size, people try to keep the characters as short as possible and neglect to include the most important details.
Although you may think that an SMS has only one hundred sixty characters, and there is nothing to be concerned about, this is incorrect. Without thinking about the content, delivery and CTAs of your SMS message, you could potentially see many opt outs from your records. SMS is an extraordinary and direct method. SMS can be a powerful and well-thought-out part of your marketing strategy if done correctly.
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