According to a poll, the outbreak has shifted our priorities and radically impacted our connection to work. Employees of all ages now place higher importance on the company's ideals than ever before, rather than just their paychecks. One in six workers seek out a
company's values when they apply to work there.

Employers need to take action now because of the fast economic recovery. Our findings show that how and when you communicate with potential employees has a substantial influence on your ability to recruit and retain talent.

An increase in salary is not enough in the post-pandemic environment. In order to build a strong employer brand in the eyes of their workers, companies must learn how to communicate clearly and truthfully.

Applicants will be drawn to these values

Candidate evaluations of existing and potential employers are based on six values. Before taking the initial step, candidates want to know the answers to these questions.

Ask yourself, as an employer, if you're doing enough.

Care.

How do you show your staff and customers that you care? Your perks and work environment should reflect the fact that you value your employees and go out of your way to ensure that your workplace is healthy and alive.

Interest.

It's important that your workplace be both engaging and fascinating to work in. What are the benefits of your work to society?

Social.

Is there a sense of belonging and friendship among your coworkers? Do individuals work together on initiatives that span departments? Is there a company-wide social calendar?

Economic.

There is more to economic worth than just a paycheck. Is your company well-capitalized? Is the money you're getting worth what you're getting? Is the value of your perks worth it?

Development.

Do you put money into training your staff, do you acknowledge their accomplishments, and do you provide them chances to advance in their careers? Is it easy to be promoted?

Application.

Is it possible for a candidate's abilities and expertise to be put to use outside of their job description? Is there a place for employees to share their thoughts and ideas? Is there a reward for innovation?

Care is the most essential component for Gen-Z, Millennials, and Gen-X alike, yet these principles apply to all three generations. Boomers, who are nearing the end of their working lives, are understandably driven by money, but care is a close second.

Be outspoken about your values.

When there are more than a million open positions in the UK, it's too late for employers to wait until selection begins to discuss the most important issues. Candidate power is at an all-time high in today's economy.

Before considering a job with a company, applicants want to know how they feel about the company's attitude toward these criteria. Unfortunately, employers aren't doing this. In many cases, employees aren't seeing what they want to see in terms of the values and practices they
expect to see in their workplace.

Your company's actions and employer brand must reflect your values. According to a recent study by Monster, 69% of job seekers say they wouldn't work for a company with a bad reputation, even if they were unemployed themselves.

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