Nicotinic Acid: Introduction
• Nicotinic acid is also known as niacin, Vitamin B3, and nicotinamide. It is essential for the growth and synthesis of hormones. It is a nutrient, which supports the body by converting food into glucose. Glucose is then utilized to produce energy in the body.
• Nicotinic acid also helps in the normal functioning of the nervous system and decreases fatigue. It is prominently present in meat, fish, whole cereals, yeast, peas, beans, nuts, fruits, and vegetables. Tissues present in our body convert absorbed niacin into coenzyme nicotinamide adenine dinucleotide (NAD). NAD is primarily involved in catabolic reactions, for transfer of potential energy in carbohydrates, fats, and proteins to adenosine triphosphate (ATP).
Key Drivers and Restraints of Nicotinic Acid Market
• Increase in meat consumption is a key driver of the global nicotinic acid market. Rise in global per capita consumption of meat and increase in awareness regarding the intake of protein in daily diet have augmented meat consumption. Nicotinic acid is added to the animal feed of swine and chicken. This is anticipated to fuel the global nicotinic acid market during the forecast period.
• Nicotinic acid is used for the treatment of Type 1 Diabetes. It increases HDL levels and is used in the treatment of pellagra. Demand for vitamin supplements is increasing, owing to the rise in health awareness among consumers. This is driving the global nicotinic acid market.
• Increase in disposable income of the people across the globe has led to changes in lifestyle. This, in turn, has boosted the consumption of junk food. Increase in consumption of junk food has led to an imbalance of cholesterol levels in the body. This is likely to boost the demand for medicines, thereby driving the nicotinic acid market. However, in some research studies, it has been observed that high intake of niacin causes some side effects such as nausea or vomiting, rashes, headache, dizziness, irregular heartbeats, and increase in blood sugar. People hesitate to take niacin without any appropriate medical prescription.
Nicotinic Acid: End-use Segment
• In terms of end-use, the nicotinic acid market can be segmented into industrial, feed additives, pharmaceuticals, cosmetics, and food & beverages
• Nicotinic acid is employed as food additive to improve the color of ground meat. It reacts with hemoglobin and myoglobin present in the meat to form a bright-colored complex.
• Nicotinic acid is used as a formulation for skin cream, hair lotions, and other personal care products in the cosmetics industry. Furthermore, the acid protects the skin from sun damage. Rise in production of premium cosmetic skincare brands has boosted the cosmetics market.
• In the form of niacin amide, nicotinic acid helps in regulation of biosynthesis of keratinocyte, which is used to produce keratin. Keratin is a type of protein that protects epithelial cells from damage or stress and is also used for the growth of hairs.
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COVID-19 Impact on Nicotinic acid Market
• On January 30, 2020, the International Health Regulations Emergency Committee of the World Health Organization (WHO) declared the Coronavirus disease (COVID-19) outbreak a public health emergency of international concern. Originating in China, the virus has spread to at least 214 countries and territories around the world.
• Several governments and private sector businesses are operating at a limited capacity or have ceased operations completely due to recent events surrounding the COVID-19 pandemic
• Manufacturing of various consumer goods and other products across the globe came to a halt due to the unavailability of raw materials, shortage of labor, and other reasons. This is expected to hamper the nicotinic acid market.

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Asia Pacific to Dominate Nicotinic acid Market
• In terms of region, the nicotinic acid market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
• Asia Pacific is anticipated to constitute major share of the global market during the forecast period. China and India have large number of consumers for chicken. Nicotinic acid supplements are given to chickens and swine to meet the basic requirements for the growth of their bodies. This is projected to boost the demand for nicotinic acid in the near future.
• Rise in impact of the western culture, increase in disposable income, hectic lifestyle, and high youth population are projected to fuel the demand for nicotinic acid in the near future
• Increase in global population and rise in spending power of people in Asia Pacific are anticipated to boost the demand for meat in the region. This is anticipated to fuel the demand for nicotinic acid in the near future. Rise in usage of nicotinic acid in the production of medicines for the prevention and treatment of pellagra, which is a disease caused due to lower levels of nicotinic acid in the body, is anticipated to drive the market by the end of the forecast period.
• Major portion of the European youths consume chocolates and carbonated or sugary drinks excessively. This has led to significant increase in their body weights. Large portion of the population in the region is subjected to higher risk of obesity. Unhealthy consumption patterns and physical inactivity among individuals are some of the primary reasons behind obesity and their overweight characteristics. Hence, governments of major countries are taking efforts to push the adoption of high nutritional foods. This is further driving the market in Europe.
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Key Manufacturers Operating in Nicotinic acid Market
The nicotinic acid market was consolidated in 2020. Major players have prominent presence in developed and developing countries. Key manufacturers operating in the nicotinic acid market include:
• TCI Chemicals (India) Pvt. Ltd.
• Lonza Group Ltd
• Jubilant Life Sciences
• Koninklijke DSM N.V.
• Resonance Specialties Limited
• Vertellus Holdings LLC
• Zhejiang Lanbo Biotechnology Co., Ltd.
• Lasons India Pvt. Ltd