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Byredo ​Blanche | 香水界的LV,你可以沒用過但不能不知道

Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments

Byredo被稱為「香水界的LV」,它是瑞典斯德哥爾摩的香味屋,名字來源於莎士比亞書中的一個短語「by redolence」,意為氣味甜美的香水。

Byredo由Ben Gorham成立於2006年,他們家的香水去掉繁文縟節,一切從簡,ins冷淡風黑白色調的包裝,別人家品牌用幾十種香料做一款香水,他卻只用幾款(關鍵是賣的還更貴)……Ben Gorham的香水理念是:香氛最迷人之處在於「無形」,卻能喚起人的情緒和情感。因此,每一隻Byredo的香水都充滿了故事。

出生於瑞典的斯德哥爾摩的創始人Ben Gorham,父親是加拿大人,母親則來自印度,他經常自嘲自己是個「門外漢」,沒錯,他一直到27歲的時候都是個籃球運動員,退役之後遇到瑞典著名調香師Pierre Wulff才進入調香界。靠著無與倫比的天賦,天馬行空的創造力,Ben Gorham殺入了競爭激烈並且看中家族傳承的香氛界。…

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BYREDO 迷式異泫淡香精 混亂年代最迷人味道

Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments

「我們的工作無非就是把情感裝瓶,希望人們讀了標籤,指認瓶中以極簡形式展現的情緒,在更深處找到共鳴:熟悉與陌生交錯並陳。」 ─ BYREDO創辦人暨創意總監 Ben Gorham

BYREDO 迷式異泫淡香精是一款無性別香水,反映這個時代動盪的本質,是一款充滿對比又內斂凝聚的香氣,刻畫當下集體心境的嗅覺素描。從英文品名」Mixed Emotions」就可看出它想詮釋的概念,多變又衝突,而這罐香水乍聞之下,開頭有點清涼感,隱約中又有點煙燻味,的確有點難以描述,但到後面卻越來越溫潤,彷彿是度過一切混亂後迎來的豁然開朗。

Byredo Mixed Emotions…

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BYREDO全新「迷式異泫淡香精」詮釋混亂時代的集體心境!

Posted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments

BYREDO 于2021年重磅推出全新「迷式異泫淡香精」(Mixed Emotions),將人類內心的多樣複雜情緒,轉化為充滿衝突卻又內斂的全新香氣,輕輕一噴就留下讓人久久不能忘懷的沉穩香氣。

為紀念 Byredo Mixed Emotions 淡香精上市,品牌創辦人Ben Gorham找來曾為蘋果、PRADA等知名品牌拍攝短片的新銳導演Fenn O’Meally合作,以「迷式異泫淡香精」為靈感發想,短片中分別紀錄三位不同角色音樂家、舞者、詩人的自我對話,探索他們各自所處的現實如何反映出經驗的共通性,紀錄他們各自省思自我的時刻,處理內在衝突的方式。

許多香民一直以來被BYREDO 香水所吸引的原因,除了香調外,對於Ben…

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Byredo 夜紗系列全新創作 – 亂序綺想奢華香精

Posted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments

Byredo 這個來自歐洲的精緻香氛品牌,總是能將嗅覺與其他感官連結,玩出一些令人耳目一新的樣貌,好比前陣子與知名時尚攝影師鍾靈攜手為自家品牌香水《Byredo 無人之境》,便是將結合明豔大膽的色彩與構圖,以攝影描述香氣的迷人韻味。而今年度的全新創作 —— 亂序綺想奢華香精,則將與原有的夜紗系列五重奏:異夜幽香、夜之女王、寂靜沉夜、菸熅謎情、梵尼古珀 合譜一首「品牌獨特新曲」。

一款屬於黑夜的香氣

2016 年就問世的夜紗系列,這回被重新詮釋。「如果晨起出門會噴上香水,那麼入夜也需要香氣儀式來揭開序幕吧?」Byredo 以此為靈感,將奢華香精的設計概念與「夜」的儀式感連結 ——…

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Data Classification Market Size, Share, Trends, Regional Analysis and Segmentation By Key Companies

Overview

Data has become the oil, as per the latest adage in industry circles. The value of data by their measurement of various metrics in gauging customer behavior and driving sales has beckoned the need for data classification. Data classification is the segregation of data according to sensitivity, type, and value to the organization. It assists firms in assessing the risks of the data in cases of cyberattacks and implementing strategies in their accordance. The Data Classification Market Share is expected to reach a value of USD 1.5 Billion by 2027. Software vendors have developed appropriate products for data preservation, data security, and data integration. In order to aid this valuable asset, governments have enforced certain regulations and policies.

Data Policies

Data compliance of laws and policies are practiced by organizations to ensure the protection of sensitive data. The data policies deemed to protect the integrity and sovereignty of data of companies are as follows:

GDPR

The General Data Protection Regulation is a legal framework passed by the European Union (EU) for companies to adhere to data protection of consumers residing within the countries. The non-compliance of the rule can lead to filing of anti-trust laws and fines ranging to USD 11.4 million.

Payment Card Industry Data Security Standard (PCI-DSS)

This particular policy describes the standards and rules to be adhered by business handling financial information such as credit cards and debit cards. The rise of wireless and online transactions has brought the policy to the forefront. Measures including firewalls, multi-step authentication, and protection of card numbers whether stored in electronic or analog form.

Health Insurance Portability and Accountability Act (HIPAA)

Healthcare organizations and their heads are expected to adhere to the policy for protecting the data of patients. Patients offer their patient history and insurance card details at the behest of gaining coverage for certain illnesses. Rise of electronic health records and threats from cyber attacks are likely to spur the categorization of patient data within organizations in order to be averse to penalties and fines.

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Types of Data Classification

Content-based

The content-based classification involves the reviewing of files and documents and their eventual classification.

Context-based

The context-based classification segregates files according to the metadata of the file. For instance, they are divided by the application used, the user, or their location.

User-based

The user-based classification categorizes the data as per the clearance given to users. For instance, executives at the managerial level can access certain files, while the executives at the junior level require certain security credentials to gain access. The security on the files acts as a safeguard owing to their possible misuse.

COVID-19 Impact

The COVID-19 pandemic has led to restrictions on movement and enforcement of lockdowns in sensitive regions. Companies dealing with sensitive information are taking extra measures to prevent the leakage of data amid the chaos of the pandemic. The spates of fake messages and health claims which can cause a panic among industries are needed to be monitored and data classification plays a role in social media. Data protection policies developed by companies and organizations are providing security measures and data discovery platforms can reveal volume, location, and context of data.

In addition, healthcare providers can use technology for categorizing the nature of COVID-19 patients ranging from asymptomatic to severe. The real-time dashboard of COVID-19 cases can be categorized according to location, region, and country as per recovered and active cases. The information and the algorithms have been used by various mobile applications of nations for alerting civilians of the crisis.

Summary:

Data classification is a necessity in the information age. Data are assets collected and assessed by organizations and used to gain prime advantage in industries. But the growing volume of data and users and recent breaches of sensitive information such as the Cambridge Analytica scandal has necessitated the need for data classification in order to protect the end-users. The article aims to highlight the salient features and its huge need in all industries.

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Data Classification Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030

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