Understandably, people don’t know much about Salesforce and they might believe that it’s just a customer relationship management tool (CRM).
But what they don’t know is that Salesforce provides a range of services and solutions, each catering to a certain market or function. Because they are all provided via cloud computing, these tools are referred to as “clouds.”

The majority of businesses utilize one of the six main Salesforce clouds in addition to several other, more specialized clouds.

These are the six main types of clouds:

Sales Cloud Platform from Salesforce

The most popular cloud service offered by Salesforce is probably Salesforce Sales Cloud. It helps in promoting communication on several platforms, simplifes the sales process, and boosts lead generation. Sales representatives and smanagers in the B2B and B2C markets prefer Sales Cloud platform.

Increasing sales is one of the main reasons businesses use Sales Cloud, and it is effective. Salesforce claims that businesses utilizing Sales Cloud see a 44 percent improvement in productivity and a 37 percent increase in win rate.
According to an additional study, adopting Sales Cloud may boost conversion rates anywhere between 40% and 300%.

For businesses of all sizes, Sales Cloud provides several important services, including:

Managing contacts and account information

Lead tracking and management



Management of opportunities and products

Campaigns



To improve the functionality of Sales Cloud, you can add various modules to it.
The more well-liked modules consist of:

Sharing customer experiences across many departments and channels is the function of the Customer 360 Data Manager.

Sales Path speeds up the lead qualification and Einstein AI offers lead scores and predictive analysis for more informed choices.


Cloud Marketing by Salesforce

Salesforce Marketing Cloud is a renamed version of Exact Target that helps in automating your business’s marketing initiatives. You can interact with clients in real-time on various platforms, such as social media and email, with the help of Marketing Cloud. Additionally, it facilitates the tracking of specific clients at all of their many trip touchpoints. It enables you to generate tailored one-on-one messages that may boost sales.

Among the other helpful marketing tools available through Marketing Cloud are:

Email Studio: It helps in creating tailored, customized emails.

Data Studio: It assists you in monetizing your consumer data.

Social Studio: It helps you connect social data to your marketing efforts.

Advertising studio: It helps you interact with customers through social media, customer care, and other channels.

Mobile Studio: you can manage push alerts using SMS texts.

Interaction Studio: To integrate online and offline touchpoints.

Cloud Commerce Platform by Salesforce

A platform used for controlling e-commerce operations is Salesforce Commerce Cloud.
It is customized for B2C businesses that provide services online.
The following are some of Commerce Cloud’s key characteristics:
Management of different channels including digital, mobile, and social.
Planning road maps for the customer journey.
Scalability of cloud platforms
LiveMessage feature to automate several important client tasks

Salesforce Service Cloud
Salesforce Service Cloud is a cloud-based platform used for managing customer service. It functions as a help desk and customer service platform and allows businesses to provide personalized customer support.
Service Cloud is useful for the following tasks:
It uses AI and natural language processing to suggest replies for agents in real-time.
It offers a multifunctional dashboard to provide a real-time record of customer interactions.
Provides accurate reports for a 360-degree view for support operations
Service Cloud Voice allows Integration of telephony in your support system

Cloud Salesforce Experience
Salesforce Experience Cloud, also known as Community Cloud helps in creating online communities and brings together clients, employers, partners, and agents.
It helps you in developing web-based portals for customer support, sales, and other essential operations.

For the benefit of all Salesforce users in your organization, Experience Cloud builds an internal social network using the CRM data you already have.
For your IT support desk, HR department, and other internal services, you can design specialized portals By using this platform.
Experience Cloud also serves as a forum and website for connecting users with the teams they require.

Cloud Salesforce Analytics

The Salesforce Analytics Cloud is used to assist your organization in getting the most benefits possible from the data you gather.
Analytics Cloud’s AI technology thoroughly analyzes your data to get insights that can be further utilized.
It allows you to display your data and simplify it in practical graphs and charts that you can share with important stakeholders.
The objective is to provide your staff with more pertinent information so they can make better, more knowledgeable judgments.

Other Salesforce cloud platform

Salesforce provides nine more cloud platforms for particular applications and sectors.
These cloud platforms are built to support various business and organization models.

Among these extra cloud platforms are:

Large businesses get a unified view of customer data through Salesforce Integration Cloud.

App management can be done using Salesforce App Cloud for users, apps, and events.

Salesforce IoT Cloud for converting non-usable consumer data from linked smart devices’ raw data.

Salesforce Manufacturing Cloud is a CRM solution designed for manufacturing organizations.

Salesforce Financial Services Cloud gives access to financial advisors to asset management and wealth management features.

For educational institutions, Salesforce Education Cloud helps in managing hiring, admissions, institutional operations, and the student experience.

Salesforce Charity Cloud is a tool for non-profit organizations to manage donations, fundraising, and other tasks.
Final thoughts
The implementation and management of all these Salesforce clouds might be complicated but once implemented these platforms can reduce dependability and make carrying out some organizational operations easier.
You can maximize the benefits of customer relationship management and expand your business with the aid of our Salesforce cloud platforms.

The majority of businesses utilize one of the six main Salesforce clouds in addition to several other, more specialized clouds.

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