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Most of the marketers agree that the primary categories under digital marketing are: Search Engine Optimization (SEO), Search Engine Marketing or Pay per click (SEM or PPC), Social Media Marketing (SMO or SMM), Content Marketing, Email, SMS / Whatsapp Marketing and Mobile Marketing, Marketing Analytics, Affiliate/Partnership Marketing and Content Marketing.

Digital marketing can be described as a variety of marketing strategies and technologies that are used online to reach consumers. It is a type of online marketing that allows companies to create a brand identity.

Search Engine Optimization (SEO).
Although it sounds like you are optimizing the search engine, but in fact it is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

SEO's main goal is to make a business rank higher in Google search results (SERPs). This will ultimately increase search engine traffic to their website. SEO marketers use keywords and phrases that consumers search online to achieve this goal.

Pay-per-Click (PPC)
According to wikipedia, Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

Pay-per-click is a term that refers to paid advertisements or promoted search engine results. This is a short-term method of digital marketing. Once you stop paying for the ad, it will disappear. PPC, like SEO, is a way for businesses to get more search traffic online.

Pay-per-click refers to advertisements that appear at the top or sides of search results pages, as well as ads that you see when you browse the internet, before YouTube videos, and in ads on mobile apps.

Social Media Marketing (SMO and SMM)

SMO is generally referred to non-paid social media actions, such as posts, reels, video sharing etc.

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence.

On the other hand SMM - Social Media Marketing is the use of social media and social networks to market a company's products and services through paid means/campaigns/sponsored posts.

This covers everything a company does through social media channels. Social media is something that almost everyone knows about. However, marketers need to approach social media with a strategic and integrated approach. Social media marketing is more than just creating posts on social media channels and responding to comments.

Content Marketing
Content marketing is a relatively new form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content marketing is a combination of storytelling and information sharing that increases brand awareness. The ultimate goal of content marketing is to get the reader to take action, such as signing up for an email newsletter, requesting more information, or purchasing.

Email Marketing
According to mailchimp - The use of email within your marketing efforts to promote a business's products and services, as well as incentivize customer loyalty.

Till now, email remains one of the most powerful marketing tools, despite the rise of mobile apps and social media. Email can be used as part of a content marketing strategy. It provides value to consumers and converts customers over time.

Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

This type of digital marketing is focused on reaching your target audience via their smart phone or tablet. Mobile marketing is a way to reach people via text messages, social media and websites as well as mobile apps.

Digital marketing has many advantages. It is easily trackable and can be measured. Previously, coupons and similar direct mail marketing pieces were the only things that could be tracked. You knew that the coupon was effective if a customer uses it.

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