Microsoft does not want you to think of the newly released Surface Duo as a mobile phone. And the reason is far from technical. The Surface Duo has two 5.6-inch screens mounted around the central hinge. It has a modem that can connect to the network and make calls. Regardless of how it is defined, Microsoft has built a mobile phone. It can even run Android.

Panos Panay, Microsoft's chief product officer, even has a hard time denying that the Surface Duo is a mobile phone. At a press conference in New York, he admitted that no matter how he spun, the media might mention it in this way. (The following are 8 things that are not known about Surface Duo.)

"Don't get me wrong," Panay said through a redirect. "This is a Surface device."

Microsoft announced Surface Duo at a critical moment, when interest in devices that doubled the size of their screens was on the rise. Samsung's problematic Galaxy Fold shows the foreground of a large screen that you can fold up and put in your pocket, but it also reveals the danger of a flexible screen that is far less than glass. Microsoft believes that with Surface Duo, it can do better than a fragile foldable phone.

In Surface Duo, Microsoft is trying to put a banner on the best of both worlds. This is a cellular device that doubles the screen size with two sturdy glass screens.

So why can't a Surface device be a phone?

The difference between a mobile phone or a Surface device is mainly a semantic difference. This approach may exist in Microsoft's marketing mindset, with a biased explanation to explain why a company with a long history of producing Windows Phone software is now trying to sell Android phones.

Perhaps calling Duo "telephone" is a way of explaining why it doesn't have a second external screen (like Galaxy Fold and other prototypes we've seen). Perhaps Microsoft is reluctant to admit defeat after closing its mobile phone business in 2016 - the Lumia 650 is the last mobile phone to run mobile Windows software.

A Microsoft spokesperson said: "The Surface Duo can not only make calls, it can also carry a dual-screen Surface, which integrates Microsoft's best productivity experience, Android applications and Surface hardware design into one device." An email.

According to NPD Group, Windows Mobile has been on the rise since the iPhone was introduced in 2007. According to NPD Group, Windows Mobile has a 50% market share in the second quarter of 2007 and a global market share of 12%.

From the beginning, Windows Mobile software has a sophisticated file system that turns small screen phones into tiny computers, making them ideal for mobile geeks. But it is Apple's more intuitive iOS that has caught people's attention. A year later, Google quickly matured into the Android OS.

Despite several major overhauls of Window Mobile, Windows Phone and Windows Phone, even with Nokia's phone business, Microsoft's mobile software is still difficult to match features and applications in Android and iPhone.

By 2011, the brand had only gained 2% of the market, while Android quickly captured 53% of the US market, while iOS accounted for 29%. Joining the Android trend (a few years ago was just a piece of cake), it is no small pain for any former competitor.

Microsoft's request is different. The spokesperson emailed an email saying: "We are embracing customers and providing the benefits that Microsoft can bring based on the technology they use." "As we built on top of Chromium in the Edge browser." We are building on top of Android to give our customers the advantages of both companies."

Microsoft's past mobile technology may not be incompatible, but under the leadership of Panay and CEO Satya Nadella, today's leadership is taking the necessary first step to fix Microsoft's smartphones. Reputation. In any case, making any dents is a fundamental long-term attempt.

However, by providing the Android operating system and powerful calling features for Surface Duo, Microsoft will reinvest itself in the conversation no matter which device you want to call.

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