Overview of This Study:

The study involved four major activities in estimating the current size of the ENT Devices Market. Exhaustive secondary research was done to collect information on the market and its different subsegments. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research.

Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.

Recent Developments:

# In 2020, Sonova holding AG expands its ENT product development and commercial manufacturing by setting up World of Hearing, which is a new store concept in the field of hearing solutions in the Netherlands Sonova holding AG launched new technology and enabled fully remote hearing aid fittings. In 2020, Sonova holding AG launched new technology and enabled fully remote hearing aid fittings.

# In 2020, William Demant holding A/S launched different products that include new premium audio brand EPOS, Oticon’s remote care solution offers a new tool to hearing care professionals, EPOS brings gamers ‘out of this world’ premium audio equipment to perfect the immersive gaming experience, greener hearing aid packaging, new ground-breaking hearing aid technology in all its four hearing aid brands, namely, Oticon, Philips HearLink, Bernafon, and Sonic.

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Global Leading Companies:

The ENT Devices market is highly consolidated and is dominated by various players. The major players operating in this market are Karl Storz Gmbh & co. KG (Germany), Medtronic plc (Ireland), Stryker Corporation (US), Olympus Corporation (Japan), Cochlear Limited (Australia), Sonova Holding AG (Switzerland), William Demant holding a/s (Denmark), etc.

Sonova Holding AG was a leading player in the ENT Devices market in 2020. The company has different brands that include Phonak, Unitron, Hanston, and Advanced Bionics. In order to strengthen its position, the company mainly focuses on the expansion of its business channels. For instance, in 2021, Sonova holding AG opens one of Switzerland’s first zero-energy office buildings in Switzerland to enhance its ENT product portfolio.

Olympus Corporation ranked second in the ENT Devices market in 2020. The company’s strong position in the market is attributed to its strong geographical presence and brand image. Moreover, the company offers ENT devices that include Endoscopes, Surgical Equipment & Disposables, Surgical Instruments, Implants, Ventilation Tubes & Accessories, ENT Supplies, Disposable Tonsil Adenoid Debride, Somnoplasty, and Ultrasonic Generators.

Geographical Snapshot:

North America accounted for the largest share of the ENT Devices market in 2020

Based on the region, the ENT Devices market is segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). In 2020, North America accounted for the largest share of the ENT Devices market. The large share of North America can primarily be attributed to the increasing favorable reimbursement scenario for ENT procedures and the strong presence of major market players in this region.

Revenue Growth Expectations:

The global ENT Devices market size is projected to reach USD 22.3 billion by 2026 from USD 16.2 billion in 2021, at a CAGR of 6.6% during the forecast period.

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Global Growth Driving Factors:

The growth in this market is attributed to the growing prevalence of sinusitis, rapidly growing geriatric population, favorable reimbursements for ENT procedures in developed countries, growing adoption of minimally invasive ENT procedures, increasing presence of prominent players in the ENT devices market, and technological advancements.