Europe Direct-to-Consumer Laboratory Testing Market: Introduction

According to the report, the direct-to-consumer laboratory testing market in Europe was valued at US$ 603 Mn in 2020 and is projected to expand at a CAGR of 26% from 2021 to 2031. Direct-to-consumer laboratory testing, also known as direct access testing, allows patients to order tests directly from a lab without having to go through a healthcare professional. These test results can be used to track a current health condition, diagnose a previously undiagnosed medical condition, or provide information on personal health traits. In line with the rise in demand for quick, affordable, and accurate tests, several companies have considered offering actionable recommendations to complement the test results. This approach induces the customer to seek personalized services and maximizes customer satisfaction. This is anticipated to propel the market during the forecast period from 2021 to 2031.

Rest of Europe held major share of the direct-to-consumer laboratory testing market in Europe in 2020 due to increase in government regulations, technological advancements, rise in awareness among people, and surge in the geriatric population.

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Genetic Testing Dominated Europe Market

In terms of test type, the direct-to-consumer laboratory testing market in Europe has been classified into genetic testing, disease risk assessment testing, CBC, chronic disease testing, COVID-19 testing, TSH testing, and others. The genetic testing segment has been split into nutrigenetics test, celiac disease test, sports & physical activity testing, men's health tests, women's health tests, pregnancy & prenatal screening, general health testing, and others. The nutrigenetics test sub-segment has been segregated into weight control, lactose intolerance, and others. The disease risk assessment testing segment has been classified into sexual health tests, cancer predisposition tests, and others. The sexual health tests sub-segment has been split into HIV, chlamydia, and others. The chronic disease testing segment has been split into diabetes testing, hypertension, and others. The genetic testing segment dominated the direct-to-consumer laboratory testing market in Europe in 2020, and the trend is projected to continue during the forecast period.

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Saliva Held Major Share of Market

Based on sample type, the direct-to-consumer laboratory testing market in Europe has been categorized into blood, saliva, urine, and others. The saliva segment held major share of the direct-to-consumer laboratory testing market in Europe in 2020.

Diagnostic Centers Segment Dominated Market

In terms of provider, the direct-to-consumer laboratory testing market in Europe has been divided into hospitals, clinics, specialty labs, and diagnostic centers. The diagnostic centers segment dominated the direct-to-consumer laboratory testing market in Europe during the forecast period.

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Rest of Europe to Lead Europe Market

In terms of country, the direct-to-consumer laboratory testing market in Europe has been segmented into the U.K., Germany, Spain, Italy, France, and Rest of Europe. Rest of Europe is anticipated to account for leading share of the direct-to-consumer laboratory testing market in Europe during the forecast period.

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Growth Strategies of Key Players

Key players operating in the direct-to-consumer laboratory testing market in Europe are 23andMe, Inc., Ancestry, CircleDNA, Eurofins Scientific, Family Tree DNA (Gene by Gene), Laboratory Corporation of America Holdings, Living DNA Ltd., Medichecks.com Ltd., MyHeritage Ltd., MyMedLab, Inc., and Quest Diagnostics Incorporated. The direct-to-consumer laboratory testing market in Europe is consolidated with the presence of international and local players.

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