Role of Fashion Styler

The key role of any Fashion Stylist is to style. Fashion styling requires creativity as well as the ability to understand how clothes work on different people, body types and events.

Role of a Fashion Stylist

As Fashion Stylists, they style for individuals, celebrities, E-commerce shoots, catalogs, events, and a lot more. Different stylists excel in different genres of styling. Putting outfits together might sound easy. It involves mixing and matching outfits.

The Design Department of Poddar International College organized a Workshop on ‘Fashion Styling’ for Fashion Designing students providing them useful tips for enhancing their fashion knowledge and styling.

Various types of Fashion Stylists in the fashion industry comprise: Editorial Fashion Stylist, Commercial Stylist, Runway Stylist, Celebrity Stylist, Product Stylist, Personal Stylist, E-commerce Stylist, Retail Stylist/Fashion Consultants, Wardrobe Stylist and Image Consultants.

1. Editorial Fashion Stylist: An Editorial Fashion stylist is a creative professional who excels in putting together looks for fashion magazines and editorials. They are the ones showcasing different designers’ exclusive collections in their magazines as a part of advertisements. They style big icons, celebrities, and fashion models.

2. Commercial Fashion Stylist: Commercial Fashion stylists work for different ad commercials and agencies, putting together the right combinations for the cast sharing the screens. They must know what colors work great in the camera and the requirements of the brand organizing the ad film. Commercial stylists mostly work as freelancers working with designers, photographers, and production houses for the same.

Fashion Design students of Poddar International College recently participated in a workshop organized by Jaipur Rugs in association with the Crafts Council of Weavers and Artisans.

3. Runway Stylist: A lot of things happen behind the stage of a runway show, fashion weeks where big names and high-end designers unite to showcase their collections, it takes a lot to give the same brand a new application of outfits combinations keeping the brand identity in place but giving it a whole new look and aesthetics altogether. There are celebrity designers who design for their different celebrity clients to hire stylists to keep the vibe of the collections maintained as well.

A Mega event, ‘Fashion Runway 2023’ was organized by Poddar International College where the supermodels and models carried the outfits and accessories, designed by the students of Fashion Designing.

4. Celebrity Stylist: The Celebrity stylist who styles the celebrity for public appearances, red carpet looks, awards, promotional campaigns. Bryon Javar, Law Roach, Jason Rembert, Jason Bolden, Zerina Akers, Thomas Carter Phillips and Mimi Cuttrell are a few well-known Celebrity stylists around the world.

5. Product Stylist: While the commercial stylist works for different commercials and ad films, a set stylist is the one who creates the mbhood that matches the outfit, making the photo-shoots even more relatable to the audiences. They help get the props, and accessories for different commercial and catalog shoots basically, and hence are freelancers. Visual merchandising, interior styling, and fashion studies can be combined to get an ideal set of skills required for being a Product Stylist.

An Entrepreneurship Development Training was organized by Poddar International College recently to provide valuable insights to the students of Fashion Designing.

6. Personal Stylist: Personal stylists work for officials who don’t belong to anything that’s glamour. Not everybody we style is a celebrity. There are people like you and me who look for help for their day-to-day basics, building a capsule wardrobe for each occasion, workwear outfits, weddings, festive events and so much more. We as humans are so insecure about our looks that we take extra care to look the best we can and personal stylists come in handy as they help common people to get their basics of outfits, making right by helping with their body types and outfit options to shop from.

7. E-commerce Stylist: An E-commerce Stylist is the one responsible for creating looks for different brands and catalogs for e-com websites. Most of them are freelancers who work with different production houses, photographers, and designers. More or less, they are quite similar to Commercial stylists. They might also have to collaborate with the retailers, manufacturers, or buying houses for buying and merchandising projects.

8. Retail Stylist/Fashion Consultants: Many retailers, luxury, and premium brands hire retail stylists as a part of their stores to help consumers guide them through their collections and give them free consultations about trends and personal styling. They help to communicate the design aesthetics to their requirements suggesting to them what they should buy.

9. Wardrobe Stylist: Wardrobe stylists are the ones who take care of and help to create a wardrobe for journalists and other known personalities. Mostly stylists in TV sets and newsrooms create wardrobes that are updated regularly by the Wardrobe Stylists.

10. Image Consultants Stylist: Image consultants are more like personal stylists but they also provide services regarding soft skills and personality development keeping a note on your overall personality growth. An Image consultant works on your image building and personality and styling come as an add-on.

A ‘Button Masala Workshop’ was organized at Poddar International College for the students of Fashion Designing where they learned making outfits and items without cutting and sewing and only by using only buttons and rubber bands.

Role of Fashion Stylist

Research about various fashion eras for fashion photo shoots for magazines, editorials, and catalog shoots.
Source outfits for clients for different events and shows.
Attend runway shows and fashion events to keep themselves updated with trends and styles.
Work behind the scenes with models, photographers, designers, directors, and magazine editors to create visuals.
Assisting clothing buyers for major retail chains.
A Fashion Stylist can work in Magazines and Publication Houses, Manufacturers and Retailers, Catalog shoots for Designers, with celebrities and high-profile clients, TV Newsroom, Onset (films, music videos and commercials) and consulting sports teams on uniforms.

One of the top Designing Institutes of Jaipur, Poddar International College offers best B. Des and M. Voc. courses in Fashion Designing.