Brand messaging is one of the keys to running a successful online business. If you aren’t making that connection with your users, they aren’t going to convert as often or become loyal fans down the road. If you are trying to create that core customer base, your branding needs to be professional and on point.

Not all eCommerce agencies specialize in brand enhancement however. This is a specific aspect of web design that also includes marketing and at times even development. After all, the functionality of your store encompasses your brand as well. In order to really make an impact with your brand, you need a Shopify designer that not only knows the platform inside and out, but also understands the needs of your customers and address them with real-world solutions.

What to Look For in a Shopify Designer
As you shop around for a designer that can meet your needs, there are several points you will want to consider, especially if you are concerned about your brand image. One is that the agency in question needs to excel at user-centric design and can keep up with modern trends. Online shoppers have certain expectations and regardless of how you are angling your brand, your store needs to accommodate your users and hit certain professional metrics in terms of functionality and general feel.

Another key area to consider when searching for a Shopify designer is whether or not they understand SEO. Not all designs are SEO friendly or will truly benefit your website on all levels. Large, bulky images or superfluous design elements can slow down a website or simply degrade the user experience. Users aren’t looking for flashy, especially if it doesn’t do anything to help them understand your product or connect with your brand. A professional eCommerce designer will be able to put forth enhancements that not only help you communicate your brand to your customers, but also improve your SEO as well.

You also want a design agency that can work on other aspects of your marketing as well. There are hundreds of agencies that can design a web page, but can they also handle your marketing and advertising efforts, or develop a custom app that supports your brand? While you may not necessarily need to take advantage of these additional services, the fact that the agency in question can handle them proves that they are skilled and knowledgeable enough to help you with your design issues, and anything else that comes up down the road as well.

1Digital® is a Shopify design agency that has a team of eCommerce experts that can truly handle any kind of project. Whether you are simply trying to improve the visual aspects of your brand, need additional functionality for your online store, or need a complete brand overhaul across all of your social media platforms as well as your website, this is the team you want to get in touch with.