Frozen food sales gained 17.4% between November 2020 and the same month a year earlier, according to data from IRI and the International Dairy Deli Bakery Association (IDDBA) reported on by Winsight Grocery Business. The growth outpaced category sales for all food items, which cumulatively rose 9.3% during the same time period. The largest gains came from frozen processed poultry, seafood, snacks and beverages, where dollar sales all grew more than 27%.

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The increasing consumer preference toward convenience foods indirectly favors the increasing demand for frozen products as they require less time and effort as compared to cooking from scratch. The processed food market is driven by the greater need for convenience due to the busy lifestyles of consumers. This, in turn, increases the demand for frozen products. Increasing disposable income is also one such factor that has a huge influence on the growth of the frozen food market as it increases the buying power of consumers.

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