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Fujifilm announces agreement with Color-Logic

On 25 May 2022, Fujifilmannounced an agreement with Color-Logic to sell its solution for producing metallic effects, using either digital toner or analog printing processes. Whether using silver ink or toner on a white substrate, or printing with white ink or toner on a metallic substrate, the Color-Logic System is the world’s first color communication system that takes into account the printing device, inks, press profile, and coatings unique to the printer. At the same time, it also provides designers, brands, printers, and convertors with an accurate color communication and print embellishment system to work from. 

The agreement follows the certification of the new Fujifilm Revoria Press PC1120 for the printing of Color-Logic metallic colors and embellishments. Fujifilm’s Revoria Press PC1120 is fully certified to print using the Color-Logic system for metallic colors and embellishments, whether using silver ink with CMYK on paper; or white ink with CMYK on metallic stock.

Richard Ainge, Color-Logic CTO and a founder of the company said, “The color gamut and print quality of the press was excellent. Color-Logic is delighted to partner with Fujifilm to bring print embellishment to its clients.” 

Fujifilm will also be making the Color-Logic system available with other Fujifilm print and packaging technologies – both analog and digital. Manuel Schrutt, head of Packaging, Fujifilm EMEA comments, “Fujifilm offset, flexo, and digital technologies already enable customers to print a wide range of striking metallic effects – either through the use of metallic inks or by using white inks on metallic substrates. But with the Color-Logic System, customers can now also create a pre-defined palette of metallic colors that can be installed into Adobe design apps. They then have the ability to print these palettes as color charts or swatch books, on their own press, to then give to their clients. This enables a 100% reliable color communication system for metallics which runs from the design stage of the process through to the printing itself.

“We’re delighted to be working with the clear technology leader in this field and providing out customers with yet more flexibility and opportunity.”

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