The demand for Asian speciality drinks has been stable in the off-trade channel during the Coronavirus (COVID-19) pandemic. In particular, the category has benefited from the shift to e-commerce in soft drinks. E-commerce’s highest retail volume share, but not sales, in soft drinks comes from Asian speciality drinks. However, the on-trade channel experienced a steep decline in volume sales during and beyond the lockdown, as consumers were hesitant about returning to restaurants and bars. Nonethe...
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Euromonitor International's Asian Speciality Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Shift to e-commerce maintains off-trade growth, although closure of foodservice establishments leads to slump in on-trade sales
New taste experiences increase availability and awareness of Asian speciality drinks during “staycation”
Thai Agro Foods remains the leader, but the ongoing emergence of small players boosts the share dominance of “others”
RECOVERY AND OPPORTUNITIES
Experimentation during home seclusion and rising awareness of Asian options set to boost off- and on-trade sales in the forecast period
Growing popularity of Korean culture increases awareness of and interest in Korean soft drinks to offer potential development driver in the category
Focus on healthy nutrition offers opportunities for Asian beverages like aloe drinks and coconut drinks
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CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
…... continued

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