2020 saw dramatic declines in demand for Asian speciality drinks in Vietnam as on-trade sales plummeted. The main reason for the negative trends seen in foodservice sales in the category during the year was the complete shutdown of the Vietnamese consumer foodservice industry during March and April as the country strove to gain control over the spread of the COVID-19 virus during the early stages of the pandemic. Although a shift towards the retail channel was noted in the category as the COVID-...
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Euromonitor International's Asian Speciality Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
On-trade sales fall sharply as demand plummets during the COVID-19 pandemic
Limited media advertising presence continues to hold the category back
The competitive landscape in Asian specialty drinks remains somewhat stagnant
RECOVERY AND OPPORTUNITIES
A strong recovery is slated for Asian specialty drinks
Modern grocery retailers expected to become a more important distribution channel
The healthy image of Asian specialty drinks to support forecast period sales growth
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CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
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CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
…... continued

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